Furniture World Articles by
Without an Active Media Platform in place you are just pouring money into a bucket full of holes.
The luxury sale isn’t a buzzword, it’s not a flash in the pan, nor is it a money grab. Luxury selling is a mindset.
These tools will amplify your message, capture prospect information, and supercharge your advertising spend.
Saying you are the biggest, the best, in business the longest, and your prices can't be beat... is the wrong sentence!
Today, more than ever before, it is easy to build your advertising strategy on quicksand.
Seven things Disney does to get people to happily open their wallets that are instructive for home furnishings retailers.
A discussion of the kinds of show opportunities out there for retailers.
With 3500 stores and huge marketing power, developments at Mattress Firm present a challenge and an opportunity.
How to create advertorial marketing assets that really sell for you.
Many hardworking retailers struggle to earn the money and live the lifestyle they deserve. Here’s how to change all that.
What will you do about the online retailers selling lower priced mattress who expect to take market share away from you?
Use “welcome mat marketing” to help new customers realize you’re different, and to make them feel special.
Prospects may be the most overlooked people in your furniture business. Here’s what to do about it.
Casualness can creep in anywhere. It’s your job to cut it out and replace it with intention.
Part 1: Free yourself from a “churn and burn” attitude that ignores the true value of your customers.
How one mattress retailer decided to stop selling lower priced mattresses that accounted for 20 percent of its sales, and why.
Five simple selling techniques you should be able to implement flawlessly.
How Gardner’s Mattress & More turned a fax offering into a profitable Sign Sleep Dream promotion.