Better Homes and Gardens and Universal Furniture announced an integrated, multi-media promotion for the “Better Homes and Gardens by Universal Furniture” collection.
The offer is being promoted with an advertising campaign in the September issue of Better Homes and Gardens magazine, on the web sites of both companies at www.bhg.com and www.bhgfurniture.com as well as in newspapers and via direct mail to support local dealers. Through the new dining room promotion, consumers that purchase any dining room set as well as either a sideboard or china cabinet will receive two dining room armchairs free of charge.
“The Better Homes and Gardens collection is unique in its approach and calls for fresh thinking in our promotions as well,” said Kevin Miller, Brand Manager, Universal Furniture. “One of the strengths of the Better Homes and Gardens brand is the connection that the magazine has to their readers and, through that connection, we determined that complimentary arm chairs would be meaningful to the consumer.”
Each piece in the “Better Homes and Gardens by Universal Furniture” collection is designed by a team of Better Homes and Gardens editors. The result is timeless styling and enduring quality that customers can furnish a whole house with, and enjoy for a lifetime. With more than 200 pieces and 400 fabrics, the collection is backed by the quality, support, and service for which Universal Furniture is known.
Better Homes and Gardens is America’s premier home enthusiast brand, fueling and satisfying readers’ desire for improving their home and their lives. With a circulation of 7.6 million and a readership of nearly 40 million, the brand provides inspiring, down-to-earth information for the woman who is passionate about her home and beyond.
Better Homes and Gardens and Universal Furniture, one of the world’s most recognized home furnishing design and manufacturing companies, initially aligned in January 2007 to develop an affordable collection of bedroom, dining room, upholstery, home office, and wall groupings. The collection, sold exclusively by fine furniture retailers, is one of the largest introductions in the industry's history and the partnership has been touted as one of the industry’s most successful furniture launches in the last 20 years.
About Universal Furniture: Universal Furniture is recognized as a leader in exceptionally crafted furnishings for the home including complete bedroom, dining room, and occasional products, plus entertainment centers, wall units and home office selections. Employing highly skilled craftsmen and innovative manufacturing techniques we are able to offer superior quality and high-end features at appealing prices. Standard elements include wood-on-wood drawer guides, English and French dovetail drawer construction, sanded and sealed drawer interiors and felt lined top drawers in dining room and bedroom pieces. Polished marble tops, exquisite burl, masterfully detailed inlays and custom-designed drawer pulls and decorative hardware are signature features that distinguish our casegood collections. Universal Furniture is sold by fine furniture retailers and specialty shops throughout the United States and in numerous other countries.
Universal Furniture International, Inc. is a highly regarded source for beautiful home furnishings at attractive prices. Universal Furniture offers design excellence and exceptional manufacturing processes from its dedicated facilities in China. Universal offers its collections through fine home furnishings retailers throughout North America and in numerous other countries. For more information, please visit www.universalfurniture.com.
About Better Homes and Gardens: Better Homes and Gardens is America’s leading lifestyle magazine for women who have a passion for the home and the life they create there. With a circulation of 7.6 million and a readership of nearly 40 million, Better Homes and Gardens delivers smart, approachable editorial on design and individual style, decorating and gardening, food and entertaining and personal and family well-being.