Furniture Television Advertising specialist ACA (Advertising Concepts of America) has been selected for the fourth year in a row to produce the NFL Player-Of-The-Year Awards video presentations for the Superbowl weekend festivities.
Shown to hundreds of VIPs and celebrities during the official NFL dinner, the videos include action-packed highlights of the past NFL season and individual highlights of those receiving Player of the Year recognition.
“ACA is a welcome haven of creativity and professionalism. The proof is the numerous attendees commenting on the quality and impact, as well as the high production value of the videos,” said Martin Lerch, Vice President of NFL Alumni.
Lerch said the Super Bowl eve gala event is their largest single annual fundraiser.
“The ACA team rose to the challenge magnificently, interfacing with NFL Films and assorted vendors and partners,” Lerch said.
Bob Lietz, President of ACA, said the video project is both challenging and rewarding. “Most people know ACA for our furniture and auto commercials. With this we know the bar is set pretty high, so we try to push ourselves further creatively. Working with the NFL year after year gives us the opportunity to showcase the depth of talent we have. We appreciate the opportunity to shine on a national stage,” Lietz said.
ACA is the nation’s largest producer of radio and television commercials in the furniture industry. Established in 1972, ACA provides creative production and post-production services for home furnishings and automotive retailers, as well as a variety of consumer product companies. The company will be showing at the WHFA Retail Resource Center in Las Vegas, Word Market Center. For more information, call 800-882-8588 or visit www.4aca.com.