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WHFA Partners With Banner Advertising

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The Western Home Furnishings Association (WHFA) announced that it has partnered with Banner Marketing, an integrated marketing and advertising firm, to develop and enhance the marketing efforts of its nearly 800 independent home furnishings retailers.
 
“We chose Banner as our preferred partner because of their profound knowledge in the home furnishings industry,” said Sharron Bradley, executive director of the WHFA.  “Banner brings more than 25 years of experience and has clearly developed a program that brings measurable results to furniture dealers.”
 
The WHFA represents independent dealers across 12 western states. The association offers its members business solutions and support by providing information, programs and services that improve business opportunities and management practices.
 
“We are excited to help WHFA members grow their businesses through innovative marketing,” said John Dresel, CEO and owner of Banner Marketing. “We aim to create everything a small business needs to set-up, maintain, track and analyze the effectiveness of an overall advertising program by integrating traditional media with their Web site.”
 
Banner creates traditional marketing pieces such as attractive circulars that are seen in Sunday newspapers, but it takes marketing several steps further by also building cutting-edge Web sites for furniture retailers that are based on intuitive consumer shopping behavior. Banner provides twice-monthly updates to the Web sites, saving the furniture retailers time and effort, that align with the store’s current promotions.

The Web sites have built-in features such as:

Product descriptions that are search engine optimized
Data collection
Coupon functionality
Viral elements
 
“What really makes Banner different, is our ability to observe consumer behavior, aggregate the information by geographic territory and then react in real time, updating a business’ Web site based on these behaviors to generate additional traffic to the retailer,” added Dresel.
 
About WHFA: Western Home Furnishings Association (WHFA) is the industry advocate of the independent home furnishings retailer, providing members with essential resources needed to achieve and maintain long-term business goals. The WHFA’s membership consists of nearly 800 independent home furnishings retailers representing more than 2,200 stores throughout 12 western states. For more than 60 years, WHFA has provided retailers with information, education, group discount programs, services and networking opportunities that have transformed businesses and perpetuated the industry. Learn more at
www.whfa.org.
 
About Banner Marketing
Banner Marketing helps businesses grow through integrated marketing; a combination of digital and traditional marketing strategies that reach a company’s key consumers and inspire them to buy.  In business since 1983 and based in Spokane, Wash., Banner develops creative content to support its client’s brands – from traditional circulars to cutting edge Web sites – keeps that content up-to-date, tracks program results, and provides reporting to refine and adjust strategies for even greater success. Banner provides cohesive programs and experiences that translate into stronger brands, increased sales and improved advertising spend and frequency. Learn more at
www.bannerretail.com.

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