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Craftmaster to Create Online Showroom Using MicroD ePreVue for Product Catalog and Personalization

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MicroD Incorporated announced that Taylorsville, NC-based Craftmaster Furniture has selected the ePreVueTM Online Product Presentation System to create and publish a comprehensive online showroom of its custom-order upholstery products. The innovative new online catalog will be available to consumers at the company's website and through many of the company's more than 1000 retailer partners. Craftmaster will introduce their new online catalog at the upcoming High Point Market on April 17-22 and make it immediately available to dealers that utilize the MicroD solution on their own websites.

As an integral step in the company's overall marketing strategy, the next-generation online presence will showcase the wide range of products and options in convenient and rewarding user customer experience. Advanced capabilities of the new site will enable consumers to personalize their dream room by choosing from the complete selection of frames, fabrics, and leathers and immediately visualize the results in a highly realistic online representation of their own room.

"As Craftmaster continues to enhance it's marketing program, we believe that the MicroD system is the perfect complement our strategy to inspire consumers and support our dealers," stated Craftmaster President/CEO Roy Calcagne. "The new catalog will have an inviting and easy-to-use interface that will benefit both consumers and retailers. In addition to allowing customers to select styles and frames personalized to their tastes and needs, the new catalog will enable all our dealers to showcase Craftmaster designs on their websites in a way that advances consumer traffic and buying decisions in their stores."

ePreVue enables consumers and dealers to search by individual product features to streamline and personalize the furniture buying process. Easy-to-use tools allow users to customize products with fabric, pillow, and finish options. ePreVue serves as a valuable POS tool to increase customer interest and help sell more furniture.

"We are excited to be selected by Craftmaster to take their online presence to the next-level," noted Steven McLendon, Senior Vice President of Sales and Marketing for MicroD. "Not only will ePreVue enhance the Craftmaster website and help build their brand, it will also enable dealers to engage their consumer in a meaningful way even before they visit the store. We commend Craftmaster for recognizing that the online experience has now become just as important as in-store presentation for both consumers and dealers."

About Craftmaster Furniture: Craftmaster Furniture Inc. was founded in 1972 in Taylorsville, North Carolina. where furniture is more than a business, it is a tradition. The core business of Craftmaster is custom order upholstery with hundreds of styles and over 1000 fabrics. The company manufactures a full line of upholstered furniture including sofas, loveseats, chairs, ottomans, sleeper sofas, settees, and chaises. Craftmaster is recognized for superior quality furniture at affordable prices. All products are shipped from the North Carolina facility and is sold in more than 1000 furniture retailers around the world.

About MicroD: Founded in 1993, MicroD, Incorporated is headquartered in Charlotte, North Carolina. The company develops and markets a complete line of software solutions and services designed to enable consumers and retailers to visualize custom furniture products with different fabrics and finishes. In addition to its flagship PreVue product catalog solution, the company also offers ePreVue Internet services, EasyOrder configuration and costing, EasyPlan room planning, EasySwatch sample swatch maintenance, and Exim Commerce EDI software solutions.

MicroD currently publishes PreVue electronic product catalogs for leading furniture companies such as Bassett, Century, Drexel Heritage, Ethan Allen, Henredon, Hickory Chair, Hooker, La-Z-Boy, Lexington, Rowe, Sherrill, Sklar Peppler and Vanguard. More than 2,000 furniture retailers and manufacturer sales reps currently use ePreVue and PreVue solutions. MicroD has development offices in Czech Republic and in India as well as sales offices in Hickory, NC, the United Kingdom, and the Czech Republic.

About ePreVue: Drive your customers to the store with ePreVue, the online version with "access from anywhere". Integrated with your own website, you're providing your customers the convenience of customizing their own pieces from the comfort of their own home.

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