Capel Rugs announced that it has unveiled its 2010 Look Book, the company's first-ever consumer direct mail catalog. Focusing on price, value and variety, the 48-page, full-color catalog offers retailers a customizable way to reach ready-to-buy, new audiences.
The promotional catalog beautifully presents more than 100 of Capel's best-selling rugs including contemporary, traditional, casual, eco-friendly, outdoor and kids' collections. There is a strong consumer incentive to purchase, with prices up to 60% off MSRP throughout the book.
"At Capel, we are committed to supporting our dealers," said Capel Rugs Vice President of Sales Allen Robertson. "We developed our 2010 Look Book as a way to enhance the consumer experience and facilitate communications between consumers and retail stores."
To aid retailers in their own marketing plans, the 2010 Look Book can be distributed as a direct mail piece to consumers, designers and other prospects, and as an in-store and trade show takeaway. Dealers have the opportunity to customize the back cover of the catalog with a logo, store contact information and additional sales incentives such as a coupon.
The catalogs are available to all Capel Rugs dealers through the end of 2010. For information, please contact Vice President of Marketing Bud Young, at 800-425-7847.
About Capel, Inc.
Capel, Inc. is based in Troy, where the company still does the spinning, dyeing, weaving, braiding and sewing for Capel's American Original™ braided rugs.
From original braids and the finest hand-knotted rugs to innovative indoor-outdoor and youth-friendly collections, Capel offers more rugs in more categories than any other rug company. The company's complete product line includes one-of-a-kind, Capel proprietary, private label and licensed designer rugs.