Over 151 Years of Service to the Furniture Industry

 Furniture World Logo

Sev Ritchie Joins The Kaleidoscope Partnership

Furniture World News on

Leslie Carothers

The Kaleidoscope Partnership, a social media agency for the home furnishings and related industries announced that Mr. Sev Ritchie, formerly Executive Vice President of ayr1.com , has joined The Kaleidoscope Partnership as business partner and Chief Operating Officer. He will be responsible for new business development, client relations and operations.

Leslie Carothers, founder and CEO of The Kaleidoscope Partnership, says, “ I am excited Sev has accepted my offer to become my business partner. He is the acknowledged furniture industry expert in internet marketing, search engine optimization, e-commerce and email marketing. With Sev on board, our company is now poised to offer our current and future social media clients an array of services and new insights that can drive their profits in powerful new ways.”

Mr. Ritchie, says, “From my earliest days with autobytel.com, through my Presidency of FurnitureFan.com all the way through my recent tenure with ayr1.com, I have always known one thing: using leverage well is the key to profits. My decision to become Leslie’s business partner and COO will give our clients a unique value proposition as we can now help them leverage their websites, their ecommerce capabilities and their email marketing across social media marketing channels- where real consumers are engaging in two way conversations-in order to create maximum profit opportunities for them that are sustainable over time.”


The Kaleidoscope Partnership-a social media agency for the furniture and related industries- was established in July, 2002 by Ms. Carothers. Prior to 2002, she was involved in furniture retailing in various capacities for 20 years.  She is an internationally known speaker on social media and related topics and also the writer of FurnitureToday.com ‘s *Retail Ideas* blog. She resides in Minneapolis, Minnesota.

Mr. Ritchie was most recently executive VP for ayr1.com, the largest provider of retail websites to the home furnishings, gift and home accessories, appliance and electronics industries in North America. From 2002-2007, he was President of FurnitureFan.com- the largest online directory of furniture websites in the world with, at one time, over 10 million unique visitors a month. He resides in Boston with his wife and four children. 

For further information contact Leslie Carothers, CEO, The Kaleidoscope Partnership (@tkpleslie), 713.705.2482 www.tkpartnership.com and www.facebook.com/TheKaleidoscopePartnership. 

Furniture World Magazine-Business solutions for furniture retailers