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Biltmore Renews Licensing Agreement with Belk

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Biltmore's licensing division, a recognized brand specializing in products inspired by the historic Biltmore House and gardens, announced the renewal of its partnership agreement with Belk, the nation'slargest privately owned mainline department store company.

Belk originally joined Biltmore as a licensing partner in 2005, focusing on home textiles and bringing its first Biltmore products to market in 2006. Since then, the partnership has grown to be Biltmore's most in-depth, offering a full range of luxury products for every corner of the home. The recent renewal of this licensing agreement extends the partnership for another five years.

"The partnership has far exceeded our shared performance goals for the initial term of the licensing agreement," said Belk Vice President of Product Development Chris Eliason. "Working together, Belk and Biltmore have developed a track record of challenging each other to extend our business partnership in creative ways, and we are happy to extend that record into the future."

"Our collaboration with Belk demonstrates just how fruitful a partnership can be when it is leveraged as completely as we have been able to accomplish here," said Tim Rosebrock, Vice President and General Manager of Biltmore's licensing division. "The team at Belk is great to work with, and the extension of this partnership is an extremely important component of Biltmore's overall growth strategy."

This fall Belk will be unveiling a variety of new Biltmore products including bedding, china, Mother-of-Pearl serveware and a wide range of holiday products.

Pictured Above, Biltmore Morris Bedding by Belk

The  fashionable tones and  oversized damask pattern of the Morris bed is inspired by the same tones and colors found in Mr. Vanderbilt's bedroom at Biltmore. The fine furnishings, including the settee, daybed, chairs and dressing table with pier glass, were designed by Richard Morris Hunt. He was the architect for the 250-room Biltmore House located in the mountains of North Carolina. MSRP: $54-$308.

About Belk

Charlotte, N.C.-based Belk, Inc. is the nation's largest privately owned mainline department store company. It operates 306 Belk stores located in 16 Southern states. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership. Its Belk.com website is designed with many special features to make online shopping exciting, convenient and easy for customers. It offers a wide assortment of fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home.

About Biltmore

Launched in 1990, Biltmore's licensing division has grown to be a highly recognized brand, drawing on the historical treasures and inspiration found in Biltmore House and gardens. Through Biltmore® For Your Home and Biltmore® Chateau Reserve, consumers are able to experience both the classic designs found in George Vanderbilt's grand collection of art and furnishings, and the relaxed enjoyment of fine country living.

Current Biltmore licensees include Amarr Garage Doors, Anderson Hardwood Floors, Artaissance, Atlanta Cheesecake Company, Austin, Belk, Burton + Burton, Capel Rugs, Cottage Gardens, Cumberland Nurseries, ELK Lighting, Ellington Fans, Encore/Sarreid, Fisher Farms, Habersham, Habersham Feathers, Herter Nursery, HFI Brands, Indital USA Stair Parts, Larson-Juhl, Manual Woodworkers & Weavers, Michigan Evergreen Nursery, Moulding Associates, Inc., Netherland Bulb Co., Oriental Accent, Peace Tree Farm, Randolph's Greenhouses, Ridgeway Clock Company, ShadeTree Canopies, Southern Living House Plans, Unique Stone, Vita Food Products and Whitecraft.

To learn more about Biltmore's licensing division, visit www.bringbiltmorehome.com.

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