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Dick Idol Brand Partners With Groovystuff

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Montana outdoorsman, artist, and outdoor lifestyle personality Dick Idol announced a new partnership with Groovystuff, the designers and manufacturers of unique reclaimed teakwood home furnishings, to introduce a line of accent furniture, accessories, wall décor, and coordinated lighting at the spring 2011 High Point Market in North Carolina. 

As with all Groovystuff’s distinctive and stylish products, the new line will incorporate prized vintage materials from yesterday’s antiquities with a rustic contemporary twist.  The timing will coincide with a major new product push across the Dick Idol brand to include new furniture and bedding from Shadow Mountain, lighting and accessories from Pacific Coast Lighting, area rugs from Surya, and wall art/décor from StyleCraft, among others.  The objective of this new partnership is to continue building the Dick Idol brand’s position as the premiere outdoor lifestyle brand for the home and the top source for refined rustic styling.       
 
Founded in 1998 by Chris Bruning and Jeff Singleton, Groovystuff designs, produces, and distributes unique reclaimed teakwood home furnishings at upper-medium and high-end price points.  Groovystuff is committed to sustainable manufacturing and environmental accountability and seeks to assist its retail customers in growing their business’ sustainability.  The rich character found in all Groovystuff’s products results from the incorporation of reclaimed materials from antique farm implements, yokes, plows, sugarcane grinders, and wagons from a bygone era.  Each piece is inspired by yesterday’s antiquities yet designed for today’s lifestyles.  Based in Dallas, Groovystuff has permanent showrooms in High Point, NC (The Suites at Market Square #G-1028), Las Vegas (World Market Center #B0135), and once a year at the International Casual Furniture Market in Chicago, IL (The Merchandise Mart #8-9036A).
 
Idol, founder and namesake of the brand, said, “I am extremely pleased to announce our new partnership with Groovystuff as they clearly fill a unique product niche in our industry.”  Idol added, “I believe that distinctive accents are a key design element in any room in the home and am confident that Groovystuff will provide our customers with great complementary designs.”  Chris Bruning, Groovystuff founder and vice president said, “Our company continues to grow, and we believe our partnership with Dick Idol will help us expand our product line and customer base.”  Bruning added, “Groovystuff is excited to work together with the entire Dick Idol team including Shadow Mountain and all the other great partners.”
 
Dick Idol has utilized his expertise in art, antiquities, and nature to create a lifestyle brand that brings the spirit of the outdoors into everyday American life.  In 2001, Idol successfully launched the Dick Idol Home Collection, an outdoor-inspired furniture and household accessories line that has established Idol as an original American lifestyle innovator.  More than 2,500 retailers in North America and overseas have carried Dick Idol products, with sales exceeding $150 million.  The “signature” Dick Idol Legends by Shadow Mountain line was launched in October 2006 with the objective of becoming the all-inclusive source for refined rustic styling.  Idol continues to design products and create fine artwork including paintings and sculptures in his studio in beautiful Whitefish, Montana.  As Idol often says, “It’s a tough life, but somebody has to do it!”

Dick Idol®, the buck logo, and Dick Idol® Legends® are registered trademarks of RWG Licensing, LLC; for more information, please contact Jim Williams at (336) 416-5334 or jwilliams@rwglicensing.com or visit www.dickidol.com or www.rwglicensing.com.  Groovystuff™ is a registered trademark of Groovystuff, Inc.  For more information, contact Chris Bruning at (214) 956-0536 or chris@groovystuff.com or visit www.groovystuff.com.

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