Susan Weatherhead
Banker & Brisebois Advertising has named Susan Weatherhead Director of Marketing. Weatherhead will be responsible for leading the agency’s comprehensive marketing strategy and new business development efforts to expand in the retail arena. She will also serve in a brand management capacity working with B&B’s home furnishings manufacturers’ accounts.
Weatherhead brings with her nearly 20 years of experience in sales, integrated marketing, public relations, advertising and communications management for retail, consumer product, and government and entertainment industries. Pepsi-Cola, Colgate-Palmolive, Pier 1 Imports, Borders Books, Kroger & the U.S. Navy are among many of the notable regional and national account acquisitions she is credited with throughout her successful career.
She comes to B&B with an impressive track record of agency innovation and account diversification in her previous position as SVP, New Business Director at Campbell-Ewald Advertising, ranked among the top 20 agencies in the U.S. and subsidiary of the Interpublic Group of Companies.
Harry Gilmore, B&B Chairman, states “With the economy in the state it is today and the continued challenges facing retailers down the road, Susan’s pioneering approach and marketing expertise will be a tremendous asset to us and the many independent furniture dealers who depend on B&B for advertising ideas and execution.”
Banker & Brisebois Advertising, (B&B) is an integrated marketing and communications agency specializing in providing creative retail advertising solutions to the furniture industry since 1912. More company information available at www.bbfurnitureadvertising.com.