The International Casual Furnishings Association (ICFA) announced that it has updated its website with new features to serve its growing membership.
In 2008 the membership of the Casual Furniture Retailers Association (CFR) was integrated into ICFA. In addition to manufacturers, importers and retailers, the membership now also includes sales representatives, designers, suppliers and the media. The enhanced website includes information for all segments of this diverse constituency, and search capabilities within its membership directory database.
A video feature offers several member perspectives on a current topic, presently the business outlook for 2011. An awards page spotlights the industry’s many recognition programs, including the Apollo Awards for retail excellence, the Design Excellence competition, and the Sales Representative and Manufacturer of the Year awards.
The site makes it easy to locate information on member benefits, including details on the new Sales Training Program DVD series. A second video feature showcases member company executives highlighting the reasons they are members and strong supporters of the association.
Member companies are urged to visit the new site and familiarize themselves with its features. Non-members also are invited to explore the website and evaluate the many benefits of ICFA membership.