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Bedgear by Guard Master Takes Showroom At Las Vegas Market

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Guard Master, Inc. announced that in an effort to create widespread awareness of the value of performance bedding and increase sales at their retail partners’ stores, bedgear™  has taken its first showroom space at the World Market Center Las Vegas.

The interactive bedgear™ suite will be located in Building A-840 from August 1 – 5. The first 500 guests will receive a “DEMAND PERFORMANCE IN BED” tee shirt and a chance to win an iPAD2.

“By having a presence at the Las Vegas Market, we will be able to meet one-on-one with our existing retailers, as well as potential new clients, educating them and explaining that even in this tough economic climate our patent-pending Guard Master Sleep System™ will positively impact their bottom line,” said Harry Costantino, Head Coach at Guard Master. “Sales associates that use our personalized selling approach have proven that they can achieve 80+% attachment rates for bedding essentials…and more importantly, help retailers close more mattress customers – faster, easier, and at a higher ticket!”

bedgear™ by Guard Master, Inc. is distinctly focused on providing performance products for the bedroom.

“‘Performance in Bed’ is more than a catchy a statement,” notes Shana Rocheleau, Marketing Director of Guard Master, Inc. “Our products are all constructed using our own moisture transport, heat dissipation and airflow management fiber technologies and construction methods. Each product represents a core component in our Sleep System™, the sole focus of which is helping retail customers achieve a better night’s sleep. Our “performance is bed” message really speaks to the functionality of our products – and by sleeping cooler, deeper, better and longer through their use of the right bedding essentials, customers can have a better day tomorrow – which is performance out of bed, too!”

In store display signage that bedgear™ by Guard Master, Inc. supplies to its retail partners, the focus is on consumers demanding great performance from their bedding at night so that they can perform at their best during the day. It tells a story that educates them about the process of purchasing the right items for optimal sleep -- the right pillow (based upon their specific sleeping position), the preferred mattress comfort and construction, and the optimal mattress protector -- not just to keep the bed fresh and warranty intact, but to keep the individual cooler and drier at night for an enhanced sleeping environment.

For more information contact Leslie Fulmer, National Accounts Manager: LFulmer@guard-master.com or  visit www.guard-master.com

ABOUT GUARD MASTER, INC.: Guard Master is a premier producer of bedding essentials. As a result of market research and speaking directly with shoppers at time of purchase about their sleep preferences and health and wellness concerns, Guard Master’s founder began producing mattress protectors using only breathable fabrics, which allow optimal air flow, yet they do not allow any moisture to reach the sleeping surface of the bed. The high performance materials in Guard Master’s bedding collections use similar technology to those in sports and athletic wear, with dry-wicking and water repelling properties.
Its flagship protector, Dri-Tec® is the company’s highest growth product -- as more customers have started requesting memory foam and latex beds and those materials are integrated into more beds from the biggest mattress manufacturers, sales of this related product have continued to climb. Guard Master has three distribution facilities in the US and is proud to partner with many of the nation’s Top 100 specialty bedding retailers, as well as major regional mattress chains and strong independent stores, to bring its performance products to market.

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