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Leggett & Platt® Consumer Products Group Joins Forces With Extreme Makeover: Home Edition

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As part of the company’s enhanced marketing focus, Leggett & Platt® Consumer Products Group announced that it recently partnered with Extreme Makeover: Home Edition, donating three Leggett & Platt® Fashion Bed™ products to recently filmed shows. The first donation, one of Leggett & Platt® Fashion Bed™ brand’s top-selling “Euro” platform beds, was included in the November 18th episode. Donated to the Dunning family of Cool Spring, Del., the European-inspired, queen-size faux leather bed now adorns a bedroom in the family’s new home.

One of the largest projects in the show’s nearly eight-year history, the new Dunning home not only features high-quality bedroom décor and modern upgrades, it includes a soup kitchen for the family’s ministry, Jusst Sooup Ranch. All soup prepared by the Dunnings in their soup kitchen feeds the hungry.

“We were honored to participate in such an important episode. The Dunnings inspire hope for so many, and it was a privilege to be asked to contribute one of our products to their new beginning,” said Rob Woods, president of Leggett & Platt Consumer Products Group. “On behalf of Leggett & Platt®, we wish the Dunnings many great and lasting memories in their new home.”

In addition to the Euro donation, Leggett & Platt® Fashion Bed™ “Sasha” and “Miami” ornamental beds will be part of a future episode of Extreme Makeover: Home Edition, focusing on the rebuilding of Joplin, Mo.

“Many Leggett & Platt® employee partners live in Joplin as it is just a town over from our headquarters in Carthage, and many of our own employee partners were profoundly affected by the tornadoes back in May,” Woods said. “The devastation was deeply felt within our corporate family as we lost one of our employee partners to Mother Nature’s destruction. Being involved in this episode was very important to us.”

About Leggett & Platt® Consumer Products Group: Leggett & Platt® Consumer Products Group, a division of global diversified manufacturer Leggett & Platt®, Incorporated, is the premier provider of bedding products and accessories to the retail community. Based in Whittier, California, Leggett & Platt® CPG is committed to delivering innovative, high-performance products at an exceptional value and offers a complete range of bedding and sleep accessories under the Leggett & Platt® brand and Leggett & Platt® Fashion Bed™ brand. Our bedding products are available in retail furniture, department and bedding stores nationwide as well as through online retailers. For additional information, please visit www.lpcpg.com.

About ABC-TV’s “Extreme Makeover: Home Edition”: The Emmy award winning reality program “Extreme Makeover: Home Edition,” now in its 9th season, is produced by Endemol USA, a division of Endemol Holding. It’s executive-produced by Brady Connell and George Verschoor. David Goldberg is Chairman, Endemol North America. Episodes air Friday nights from 8:00 – 9:00pm, ET on ABC.

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