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Gevertz Joins Profit Management Promotions

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Barry Gevertz

Profit Management Promotions (PMP), one of the nation's leading furniture sales promotion, liquidation and consulting companies, announced that it has hired Barry Gevertz as a regional sales manager for the Western US. Barry will focus on expanding the firm's services in the Western United States - where PMP has recently seen some new retail interest in their promotional services.

As a second-generation owner of a 63 year-old family furniture retail business in the SF Bay Area that chose to restructure, Barry understands first-hand the challenges furniture businesses face in these trying times. With his financial expertise (he began his career as a CPA) combined with hands on experience as a retailer, Barry can help fellow retailers quickly analyze their current situation and develop proven strategies to increase sales and profits during these challenging economic times.

"Barry's experience and location were the primary factors in bringing Barry on board so that PMP can easily expand into the western US," said Ron Cooper, Director of Sales & Marketing for Profit Management Promotions. Ron also added, “At PMP, Barry will be working with many types of full line furniture stores along with juvenile retailers- whether large or small –that are considering a high impact sales promotion in order to achieve their ultimate goals, while using the trusted methods PMP has used over the last 28 years.”

Profit Management Promotions specializes in conducting high-impact sales for furniture retailers. The firm's projects include traditional going-out-of-business (GOB) sales, but an increasing number of assignments are focused on retail restructurings, which are specifically designed to keep a retailer in business. The company has a proven track record in conducting high-impact sales promotions that help furniture retailers raise capital or liquidate under-performing stores. PMP also delivers a range of consulting and marketing services designed to help furniture retailers optimize profitability and capitalize on given growth opportunities.
Established in 1985, Profit Management Promotions is headquartered in Doylestown, PA, and maintains regional offices in New York, New Jersey, North Carolina, and now California. Fpr more information visit www.pmpsales.com.


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