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Hawaiian Lomi Group Introduces Low Cost Therepeutic Massage Chair

Furniture World News


The Hawaiian Lomi Group (HLG) introduced the E-Motion Lounger, a low-cost therapeutic massage chair. Priced around $1,000, the E-Motion Lounger costs at least $2,000 less than other chairs in its category. Backed by a significant marketing campaign, aggressive POP program and liberal retailer/dealer plan, HLG expects the E-Motion Lounger to be the most sought after and fastest selling massage chair on the market. HLG believes the reputation of the Hawaiian Lomi brand among consumers for offering healing therapy combined with a breakthrough price-point will make of the E-Motion Lounger more attractive to an even broader share of the market. To maximize dealer/retailer success, The Hawaiian Lomi Group will be offering a “quick ship” program that eliminates the need for large retailer inventory. Shipping costs will also be included in the retail price, making it an attractive product for retailers and distributors across the country. “Our research shows that consumer interest in massage chairs has begun to explode and we wanted to be ready with the best chair at the best price,” said Ron Loveday, president of The Hawaiian Lomi Group. “We expect customer demand for the E-Motion Lounger to be far and away the highest in the industry.” Riding on the “healing” boom of the past several years, sales of massage chairs grew by more than 20 percent in 2004 and are expected to increase dramatically over the next several years. According to the American Massage Therapists Association, Americans spent $4-6 billion in 2004 on visits to massage therapists. The U.S. market for in-home massage devices is estimated at around $500 million. Given the increased demand for Hawaiian Lomi brand massage chairs and the low price-point of the E-Motion Lounger, The Hawaiian Lomi Group expects the new chair to yield a per square foot revenue that is twice the industry average. Suggested retail price for the E-Motion Lounger will be around $1,000. The Hawaiian Lomi Group is currently taking orders for the new chair and will begin shipping orders to dealers on March 1, 2005. The chair is made with a high-quality microfiber exterior and is available in 5 colors. For more information contact The Hawaiian Lomi Group at (503) 286-5888 or visit their web site at www.hawaiianlomi.com.