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Custom Home Furnishings, Wilmington, NC Opens studiorowe Gallery

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Rowe Furniture announced that Custom Home Furnishings in Wilmington, NC has introduced a studiorowe gallery. Custom Home Furnishings has dedicated 5,000 square feet within their 24,000 sq.ft. store to showcase Rowe Furniture in a lifestyle store-within-a-store setting. Customers are able to browse a comprehensive selection of over 600 fabrics to facilitate their special order of upholstered furniture. In addition, customers interact with Rowe’s PreVue® computer system which quickly illustrates any Rowe Furniture sofa, chair, sectional or ottoman in any selection of fabric. PreVue is an integral part of the shopping experience taking the “guess work” out of custom orders and reassuring homeowners of the look of their new sofa. Most importantly, Rowe is able to deliver custom orders quickly, with upholstered furniture ready for delivery in about thirty days. Rowe is able to offer this superior service because it continues to manufacture in the continental U.S. with factories in Virginia and Missouri and is dedicated to efficient and quality production. Custom Home Furnishings was established in 1995 by Kevin Gray and Ben Phelps. Besides installing a studiorowe program, Custom Home Furnishings carries Robin Bruce and Earth & Elements, creating a full complement of Rowe’s custom upholstery lines and offering their customers the widest selection possible of styles. Custom Home Furnishings became a Rowe Furniture retail partner in 1995 and was the thirty-eighth studiorowe to be installed since the retail program was created by Rowe in 2003.

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