Hammary Launches National Trust - Design In America (tm) Collection
Furniture World Magazine
Hammary, a La-Z-Boy company, will debut three distinctive furniture groups in partnership with the National Trust for Historic Preservation as a part of its Design in America™ program.
Hammary is targeting better department and furniture specialty stores for the groups that derive inspiration from the National Trust’s historic sites, Historic Hotels of America and other affiliated sites. The National Trust collection will be launched at the April 2005 High Point Furniture Market in North Carolina.
“Hammary has developed furniture for today’s lifestyles inspired by great American homes and historic places,” noted Hammary’s President, John Labarowski. “Our first three groups, Traditional, Deco, and Prairie, represent three of the most unique and enduring periods of American style represented in the National Trust’s historic sites.”
Drawing its design inspiration from historic antebellum plantation houses of bayou Louisiana, the Traditional group reflects classic American Regency styling in swirl mahogany and cherry veneers. The Deco group takes its flair from the colorful distinctive architecture of Miami’s South Beach with sensuous curves interpreted in beautiful primavera veneers with plated metal accents. The Prairie group’s flaky white oak veneers, leaded glass and black metal pulls take their design cues from the Midwestern Mission style homes that are a part of the National Trust’s collection of historic sites.
“We are excited to be working with Hammary,” noted Miriam Lenett, Director of Business Development for the National Trust. “Their vision for a National Trust furniture collection truly celebrates America’s diverse design heritage.”
The International full-service licensing company MODA, brought the two strategic partners together for this new opportunity. “We are confident that Hammary will become the ‘source for American-designed furniture,’” noted Michelle Alfandari, President of MODA International Marketing. “Taking inspiration from the National Trust - Design in America™, Hammary will continue the legacy of American Design with product relevant for today’s consumer.”
About Hammary: Hammary Furniture was founded in 1943 as a manufacturer of covered lawn furniture. Today, Hammary is a well-known residential marketer of eclectic, high-fashion furniture for every room of the home. Its product line is distributed throughout the United States and internationally. Hammary is part of La-Z-Boy Incorporated’s family of companies. For more information on Hammary, please visit www.hammary.com.
About the National Trust for Historic Preservation: The National Trust for Historic Preservation is a private, nonprofit membership organization dedicated to protecting the irreplaceable. Recipient of the National Humanities Medal, the Trust provides leadership, education and advocacy to save America’s diverse historic places
and revitalize communities. Its Washington, D.C. headquarters staff, six regional offices and
26 historic sites work with the Trust’s 250,000 members and thousands of local community groups in all 50 states. For more information, visit www.nationaltrust.org.
About MODA International Marketing, Inc.:
MODA International Marketing is a full-service licensing and marketing company specializing in the global representation of brands, trademarks and patents. MODA offers its broad clientbase customized strategic planning, implementation and management of turn-key international
licensing programs. For 17 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands throughout the global marketplace.
For more information about MODA International Marketing, please visit www.modaintl.com.