Drexel Heritage Furniture Industries, Inc., a division of Furniture Brands International will create a line of furniture that will bring the striking Postobello aesthetic to their network of stores and dealers at home and abroad. Drexel Heritage is currently sold in 22 countries, with 49 domestic stand-alone Drexel Heritage stores and 200+ furniture retail accounts. All Drexel Heritage stores and approximately 70% of the remaining accounts are slated to carry the line, called "Postobello Home."
Global Icons has brokered an exclusive furniture, furniture accessories, lamps and rugs license with Drexel Heritage Furniture Industries on behalf of Postobello. "When I walked into the Postobello showroom, I had an immediate reaction to the innovative way in which their furniture conveys a classic elegance that is strong yet gracious, and obviously Drexel Heritage felt the same way," said Jeff Lotman, CEO of Global Icons. "The creation of Postobello Home for Drexel Heritage has fulfilled all of our dreams. It is allowing our vision to be accessible to such a vast audience. We are so proud and honored." -- Jude Scarboro and Jen Kates. "We saw that this was something special," says Jeff Young, President and CEO of Drexel Heritage. "Postobello Home represents a clean, sophisticated look that we found to be timeless and appealing to a variety of tastes."
Postobello is a high quality, hand-finished furniture company that creates classic, European-inspired lifestyle environments that evoke a sense of strength, simplicity, and timelessness. Founded in 1995 by the mother-daughter design team of Jude Scarboro and Jennifer Kates, Postobello has been featured in magazines: House Beautiful, Town & Country, Better Home and Gardens, Home Ideas, InStyle, House and Garden, Elle Décor, Los Angeles Magazine, Decorating, and on television: MTV Cribs, Kitty Bartholomew Show and Your Home With Joy Philbin. Some of their celebrity clients include: Maria Shriver and Arnold Schwarzenegger, Madonna, Renee Zellweger, Sheryl Crow, Ellen DeGeneres, Noah Wiley, Christina Ricci, Barbara Hershey, Jeri Ryan, and Stockard Channing.
About Drexel Heritage: Drexel Heritage Furniture Industries, Inc., a division of Furniture Brands International, ranks among the top furniture manufacturers in the world. For over 100 years, Heritage has manufactured fine furniture with a reputation for exceptional style and craftsmanship.
About Global Icons: Global Icons is a licensing and merchandising agency, specializing in the development and extension of corporate brands, trademarks, and entertainment properties. On behalf of its ever-expanding roster of clients, the company's goal is to drive profitability and increase brand awareness through the establishment of new products, distribution channels, and revenue streams. Select clients include Duncan Hines, Chuck E. Cheese's, Richard Simmons, Igloo, Humvee, Hollywood, Beverly Hills, Pep Boys, Ronald McDonald House Charities, Postobello, and Airstream, among others. Please visit www.globalicons.com for more information.
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