Laneventure Releases Second Edition Of "Living Outdoors" Magazine

Furniture World News

The "Living Outdoors" magazine’s new design brings to life articles of substance that complement the company’s overall marketing strategy. It epitomizes the company’s desire to provide consumers with innovative ideas for living a vibrant lifestyle outdoors. The publication is an ideal marketing tool for dealers to use to interact and communicate with customers. Living Outdoors is available to all WeatherMaster by Laneventure dealers by contacting their Laneventure territory manager. “This magazine reflects Laneventure’s continued commitment to offer our retailers unique ways to reach the discriminating high-end consumer,” explained Gary McCray, vice-president of marketing for Laneventure, adding “it’s essential that shoppers see just how they can reflect their styles and enjoy their passions outdoors as well as inside of their home. "Living Outdoors" is designed to help the retailers’ message cut through the avalanche of advertising. It provides entertainment and information on one of today’s hottest home furnishing and lifestyle trends – outdoor spaces. The magazine’s message is more appealing than conventional advertising, and puts it all in a form that can be targeted to customers retailers want to reach. The redesigned 2006 edition of Living Outdoors features: ·Expressing Your Own Style: features fabric selection and decorating techniques that will create an outdoor style to fit any personality ·Outdoor Entertaining Ideas: takes readers through a day of entertaining outdoors and includes recipes to please the discriminating palate ·Outdoors Rooms for Easy Living: includes a pictorial of the many faces and features an outdoor space can add to a home ·Elements of Style: displays a variety products that will accent an outdoor space and give it a comfortable feel ·Outdoor Artwork: illustrates how artwork can make the most of the outdoor room and add a personal touch ·In the Garden with P. Allen Smith: the acclaimed expert featured on PBS, The Today Show, The Weather Channel and in Coastal Living magazine begins his relationship with Laneventure extolling the importance of color in the garden “We are pleased to offer our customers a guide for outdoor decorating and entertaining,” said McCray. “It is our way of going above and beyond consumer’s expectations.” Lane®venture, one of the leading premium indoor-outdoor furnishings manufacturers in the U.S., has positioned itself as the leading marketer of outdoor living environments. For more than 30 years, Laneventure has offered the best in casual furniture for inside, outside and all around the home. Laneventure creates lines for designers and national names including Raymond Waites, Cabana Joe, Ernest Hemingway, Bob Timberlake, Frances Mayes, Rachel Ray, Celerie Kemble, Eddie Bauer, Jill Rosenwald and Mimi McMakin & Brooke Huttig. Laneventure is a division of Furniture Brands International. To learn more, visit www.laneventure.com.