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DOTI Provides Franchisees’ with Online Furniture Product Training Course

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Fundamentals of Furniture Product Knowledge Online, (furnituresalestraining.com) an award winning sales training program for retail furniture sales associates, has been selected by Designs Of The Interior (DOTI) to meet the furniture product knowledge learning and training requirements for its franchisees’ design consultants. DOTI is an upscale, rapidly growing franchised network of twenty “Design Stores” that combines traditional interior design services and quality home furnishings along with a retail showroom.

DOTI will use the Fundamentals of Furniture Product Knowledge (FPK) Online training program in two ways; first, to support their franchise stores in training their design consultants as reliable furniture and design experts, and second, to manage and track the training progress throughout the franchise system.

Customers need to understand the romance and the unique features and benefits of the furniture they are purchasing. Providing retail furniture sales associates with the knowledge they need to help customers make well-informed decisions is challenging. Knowledgeable sales associates can increase their sales by being able to correctly answer customer questions and make confident suggestions about furniture styles, construction and materials. They can also close sales with confidence because they have been properly trained in the value, not the price, of the furniture they sell.

DOTI expects to use the FPK Online program to more quickly train its design consultants, to sell more customers in its stores, to sell more to each store’s customers, and to increase customer satisfaction with their furniture purchases. The FPK Online training solution also offers DOTI corporate executives and franchise owners the ability to monitor their design consultants’ training progress since it can track lesson enrollments and completions.

The scope of furniture product knowledge that design consultants in DOTI stores need to master is vast but can be fully addressed by the FPK Online sales training program’s 36 interactive multimedia training lessons. These lessons cover all areas of case goods, upholstered furniture, beds and bedding, fibers and fabric, leather furniture, and rugs. Most of these easy to use and engaging lessons can be completed in 15 to 20 minutes. Going online, design consultants can complete the training anywhere, and anytime, at their own pace.

Commenting on the deal, Frank Goldoni, Vice President of Franchising at DOTI, said "We chose the Fundamentals of Furniture Product Knowledge Online sales training program because it provides an important component in our design consultants’ training. The program consists of high quality content and is very easy to use."

"We are proud to be selected by DOTI to assist in the support of their franchisee training program", stated Mark Lacy, Senior Vice President, LetterPress Software, Inc., whose company designed and developed the FPK Online training. "We see this partnership as a strong confirmation that our award winning online training program has become an important sales education resource to furniture retailers. Our goal is that as more and more sales associates complete this training so that we can improve the overall the level of furniture product knowledge in the industry."

About Designs Of The Interior: DOTI is an upscale, franchised network of twenty “Design Stores” that combines traditional interior design services and quality home furnishings along with a retail showroom. The combination offers customers a new level of individual in-home or in-store service, while offering an unparalleled selection of products from more than 200 vendors in the areas of furniture, wall coverings, window treatments, floor covering, lighting and accessories. For more information, see, www.doti.com.

About LetterPress Software, Inc. LetterPress Software, Inc. is an award winning instructional design and e-learning technology company. LetterPress in-house instructional designers, graphic artists, multimedia developers, and web programmers are highly trained and experienced. LetterPress designs and develops its award-winning technology-based training products through the application of scientific principles of learning and instruction. The training programs they create are effective and engaging. Hundreds of retail furniture stores around world are now using their Fundamentals of Furniture Product Knowledge sales training program and reaping the benefits that product knowledge sales training has on sales. Besides offering a generic subscription version of the Fundamentals of Furniture Product Knowledge Online, LetterPress Software will also contract with furniture retailers and manufacturers to create additional high quality and effective interactive online multimedia training for the furniture industry. For more information about the Fundamentals of Furniture Product Knowledge, see, furnituresalestraining.com.

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