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Sleep Country USA Opens New Store in Portland, OR

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Sleep Country USA, the Northwest’s largest seller of premium mattresses, announced the grand opening of its new store in downtown Portland, Oregon. Sleep Country USA is welcoming the community to celebrate its new presence with a special “Princess and the Pea” event that offers participants a chance to win a $1,000 Sleep Country USA gift certificate. On Thursday, June 22, 2006, beginning at 10:00 a.m., Sleep Country USA will bring its magical event to the Spalding Building, located at 319 S.W. Washington, inviting community members to visit the Sleep Country store to guess which mattress on the showroom floor is hiding a “pea.” Customers will have until 9:00 p.m. to submit their entry for a chance to win a $1,000 Sleep Country USA gift certificate and be crowned the Prince or Princess of the land. The event will also feature on-site radio promotion by KFIS – 104.1 The Fish, who will be giving away free t-shirts, CDs and books to lucky participants. Sleep Country USA’s “Princess and the Pea” event is based on the original story by Hans Christian Andersen in which a prince attempts to determine if a late night visitor to his castle is a true princess by placing a pea under the 20 mattresses she sleeps upon. In the morning, the girl confesses she did not sleep well because the bed was uncomfortable and therefore proves that she is a true princess because she is sensitive enough to have felt the presence of the pea. “We are thrilled to be opening a store in downtown Portland,” said Terry Horsley, executive vice president of Marketing and Merchandising, Sleep Country USA. “Portland has seen explosive growth in its downtown residential housing market, particularly in the expansion of areas such as the Pearl District. As we strive to meet the needs of our urban communities with quality mattress sets at a great price, we wanted to create a fun way for new communities to check us out. The Princess and the Pea event is just that.” About Sleep Country USA: Sleep Country USA is the No. 1 mattress seller in the Northwestern United States, with more than 50 retail stores throughout Washington and Oregon. The company was founded in 1991 and features top-quality brand-name mattresses and premium adjustable beds, futons, and wood and metal accent beds. An industry visionary, Sleep Country USA strives to help every customer “choose well to live well.” The company is active in its communities, hosting ongoing events that benefit the areas more than 23,000 foster children. For more information about Sleep Country USA or Sleep Country Foster Kids, please visit www.sleepcountry.com.

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