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Brand Source's Bob Lawrence To Be Honored By City Of Hope

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Industry members are practicing their golf swings and backhands in anticipation of the 17th annual West Coast Golf and Tennis Tournament, a benefit for City of Hope. After a day of play at Coto de Caza Golf and Racquet Club, participants will lower their handicaps and raise their glasses to honor the philanthropic work and professional achievements of Brand Source Chief Executive Officer Bob Lawrence at a reception and dinner. “City of Hope’s mission to rapidly move scientific discoveries into more effective treatments is remarkable,” said Lawrence. “Our industry has a longstanding tradition of support for the work of the institution’s physicians and scientists. I’m proud to be a part of our ongoing commitment to bring hope to cancer patients everywhere.” The event will raise money for City of Hope, a leading research and treatment center for cancer and other life-threatening illnesses. Since its inception, the West Coast Golf and Tennis Tournament has garnered more than $4 million for the institution. For more information or to make a reservation, go to www.cityofhope.org/nhfi/tournament or contact Michael Sandler at 800-272-2310 or at msandler@coh.org. Since Bob Lawrence joined Brand Source as CEO in January 1994, membership has increased from approximately 800 members to 4,000; in addition, revenue has grown to $11 billion. Program offerings, as well as the number of supplying companies, have expanded. Prior to joining Brand Source, Lawrence spent 15 years with the Maytag Corporation holding various marketing and sales positions, including regional manager in the Denver region responsible for a six-state region. Subsequently, he was regional manager for the Texas, Oklahoma and Southern Kansas region. Lawrence serves on the board of trustees for the Ronald McDonald House Charities. He attended New Mexico State University in Las Cruces, receiving a B.A. in marketing, and attended Western State University of Law in Fullerton, Calif. He and his wife Judy live in Yorba Linda, Calif. Created more than 40 years ago by a group of industry leaders who wanted to help fund the search for a cure for cancer and other life-threatening illnesses, City of Hope’s National Home Furnishings Industry chapter has grown to include representatives from all facets of the industry including retail, manufacturing and publishing. To date, the group has raised over $40 million for City of Hope. About City of Hope: City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a Comprehensive Cancer Center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of “America’s Best Hospitals” in cancer and urology by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org .

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