Best Home Furnishings to Test New Mobile Retail App at the Las Vegas Market
Furniture World News Desk on
1/24/2019
Best Home Furnishings, a US furniture manufacturer, recently announced that it is giving customers a chance to test out their brand-new mobile retail app at Las Vegas Market. Furniture dealers’ showrooms are now “virtually” expanded with Best Home Furnishings new app as it will allow customers to see beyond what is shown on the sales room floor.
Visiting dealers will get a firsthand look at the app that will help simplify the product customization process. The app, now in its final development phase, will help automate the process by allowing sales associates, as well as in store guests, to quickly and easily narrow down choices when it comes to products, fabrics, finishes, and pricing, making it easy to see the final order information.
The company partnered with Fieldtrip, a full-service marketing and creative agency out of Louisville, KY in 2017 to research, plan, and develop the application. Through a process of surveying and interviewing Best’s dealers, as well as internal team members, the research indicated that while custom ordering is what drives many full line furniture store’s business, the process was not easy.
“When you have the wide product assortment that Best Home Furnishings has, and virtually no limitations on cover availability, we wanted to provide our retailers with a tool to assist the retail sales associate, as well as the customer who is just browsing, the ability to easily customize the furniture,” says Brian Lange, president of Best Home Furnishings. “We wanted an app that was not only easy to use, but easily adaptable to the retail environment. Hopefully this tool makes our products and the shopping process more inspirational to our customers."
The new retail app will be accessible on iOS tablets, Android tablets as well as free-standing kiosks. Dealers can stop by to see the app anytime at the Best Home Furnishings showroom January 27-31 in the Vegas Market in room A653. The app is set to launch within the first Quarter of 2019.
About Best Home Furnishings: Established in 1962 and based in Ferdinand, Indiana, Best Home Furnishings is one of the largest furniture manufacturers in the world, committed to creating the best quality sofas, chairs, recliners and glide rockers at the most affordable price. Still family owned and operated for over 50 years, Best has more than one million square feet of manufacturing space in five southern Indiana locations. The combination of the company’s five “Power of Best” standards — quality, speed, selection, value and made in the USA — are unmatched by any other upholstered residential furniture manufacturer. For more information, visit BestHF.com.