Legacy Classic to Begin Offering the "TV Frame" As Standard in All Bedroom Groups.

Furniture World News Desk on 10/9/2019

Casegoods resource Legacy Classic Furniture announced that it will begin offering the TV Frame as standard in all bedroom groups at the Fall High Point Market, said Don Essenberg, president and chief executive officer. Changes in electronics technology and the rise of master suite bathrooms and walk-in dressing closets have ushered in a briskly-selling new furniture item. The “TV Frame,” a landscape-shaped wood framed and finished piece meant to hang on the wall above a dresser to accommodate flat-screen TVs, has quickly become popular with retailers.

“If we compare the sales ratio of mirrors to dressers vs TV frames to dressers, the TV Frame-to-Dresser sales ratio is much stronger,” Essenberg said. He added that Legacy Classic believes the TV frame’s rise is fueled by converging trends. “Several years ago, consumers started moving TVs out of the bedroom because they were then housed with large armoires and media dressers. Now with flatscreens, Smart TVs and streaming media, it is easier and takes less space to have the TVs return to the bedroom. The TV Frames create a more finished, soft, warm and less offensive look for the TV with no visible wires. If the TV is off, it almost looks like a mirror above the dresser.”

The rise of the master suite, including larger bathrooms and walk-in closets and dressing rooms has also been a factor. “My theory is that men aren’t adjusting their neckties and women aren’t putting on make-up with the mirror over the dresser as frequently,” said Essenberg. “Instead, that’s happening in the master bath or dressing closet. It’s almost making the mirror over the dresser obsolete.”

The TV frames have an average retail price point of $399, which is about $50 more than a typical mirror. Legacy Classic’s TV frames coordinate in finish, style and dimensions with the bedroom groups they are included with, as they are designed to work cohesively with the rest of the bedroom. Scaled to accommodate up to 55-inch TVs, mounting hardware is included, along with instructions for installation. The TV frames are pre-drilled to fit the mounting hardware, and the mount itself is based on universal mounting brackets/sizes. Either the consumer or the retailer may install and set up the piece up with the TV, depending on where it is purchased and the retailer’s protocol.

About Legacy Classic Furniture: Legacy Classic Furniture is a leading supplier of quality fashion bedroom, dining, accent and youth furniture to retailers across the U.S. and Canada and a growing number of international locations. Based in High Point, N.C., we are celebrating our 20th year in business in 2019. As part of the Samson Marketing portfolio of brands, we utilize state-of-the-art manufacturing, global logistics, and best-in-class service. Additional Samson brands include Universal, Baker and Lacquer Craft Mfg., and licensing programs Rachael Ray Home and Paula Deen Home.