E.S. Kluft & Company Celebrates Aireloom Brand’s 80th Anniversary
Furniture World News Desk on
1/26/2020
E.S. Kluft & Company announced that it will celebrate the 80th anniversary of its Aireloom brand and showcase two additions to the brand at the 2020 Winter Las Vegas Market – the Aireloom Adapt/ReactTM smart mattress and the Aireloom Karpen Natural Collection.
Additionally, the company will unveil details of a year full of activities and special promotions as part of its anniversary celebration.
“Since it was introduced in 1940, the Aireloom brand has been known for California comfort and luxury,” said Magali Castillo, E.S. Kluft & Company vice president of marketing. “In 2020 we are paying tribute to the brand’s 80-year heritage and its founder, King Karpen, an industry pioneer who combined luxurious materials with modern innovations to create the original handmade California mattress.”
Today, the Aireloom brand stays true to its roots, still operating out of its California headquarters and continuing to innovate with technologies like its patented Aireloom Lift™ — an unmatched sleep experience that elevates and supports through adaptive layers of comfort.
Aireloom Adapt/ReactTM — Engineered to promote better sleep
The Aireloom Adapt/ReactTM with NGMATT® Technology learns from a consumer’s sleep patterns and automatically adjusts to adapt to their sleep preferences over time. The proprietary dual ergomatic function provides the ability to track sleep patterns on both sides of the bed, adjusting the firmness to suit each person to improve comfort and ensure restful sleep.
“The Adapt/ReactTM bed is different from other smart beds in that it measures the form of the body of either one or two people and the possible changes that can occur over time,” said Magali Castillo, E.S. Kluft & Company vice president of marketing. “Because it constantly adapts to comfort preferences, consumers can enjoy a great night’s sleep for the life of the mattress, even as their preferences may change.”
Easily controlled from a smart phone or tablet, the Adapt/React™ automatically adjusts to promote correct spine alignment based on research-based algorithms developed in conjunction with Institute Proschlaf, the Salzburg, Austria-based institute devoted to more than three decades of sleep research.
Priced for retail at $6,000 (Queen) and $6,500 (King), Aireloom Adapt/ReactTM offers Aireloom comfort fused with modern technology.
Aireloom Karpen Natural Collection
The new Aireloom Karpen Natural Collection, named for Aireloom founder and mattress industry visionary King Karpen, features a collection of six beds – three natural hybrid models and three natural latex models. The collection brings together the finest quality natural materials, like natural latex, wool and cashmere, meticulous craftsmanship, and innovative methods that have been the California brand’s signature for 80 years.
Visitors to Winter Las Vegas Market, Jan 26-30, 2020, can learn more about Aireloom’s 80th Anniversary activities, Aireloom Adapt/ReactTM, and the Aireloom Karpen Natural Collection in E.S. Kluft & Company’s Las Vegas Market showroom, space C-1501 of the World Market Center.
About E.S Kluft & Company: Based in Rancho Cucamonga, California, E.S. Kluft & Company’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other prestigious retailers. Aireloom offers artisanal quality and legacy features such as hand-tied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods. For more information, visit www.KluftMattress.com and www.Aireloom.com.
E.S. Kluft & Company is owned by The Flex Group from Madrid, Spain. Founded in 1912, The Flex Group is the world’s top 10 global sleep products producer. It commands market leadership positions in Spain, Portugal, Brazil, Chile, the United Kingdom, Canada and the United States.