Kingsdown Extends Reach Into Bedding Accessories With Launch of Branded Pillow Line

Furniture World News Desk on 1/28/2020

Extending its reach into the bedding accessories space for the first time, luxury bedding brand Kingsdown announced that it will launch a branded pillow line.

The new pillows, which will be available in queen and king sizes, feature a “pillow-in-a-pillow” design that allows the consumer to remove the core pillow by unzipping the outer pillow and using the two pillows together or separately, as desired.

“This gives our dealers an opportunity to boost their average ticket and sales per square foot by selling Kingsdown-branded pillows to complement Kingsdown mattresses,” said Frank Hood, chief executive officer of Kingsdown. “It also helps keep the sales presentation focused on getting a good night’s sleep, in which the pillow plays a critical role.”

Packaged in a sturdy canister featuring the Kingsdown logo and a braided cord for carrying, the pillows can be displayed as an impactful tower in the store to generate cash-and-carry sales.

Filled with a gel-infused fiber that delivers a down-like feel, the pillow’s core offers  additional support. The filling material is breathable, which helps keep the sleeper cool, and the pillows are machine washable to help mitigate dust and other allergens.

“The innovative pillow-in-a-pillow design gives the consumer, in effect, two pillows with different firmness levels since they can be used in combination or separately,” Hood said. “That will generate additional interest and help facilitate more mattress sales.”

About Kingsdown: Kingsdown, Inc., founded in 1904 in Mebane, North Carolina, is a manufacturer of premium mattress systems serving leading retailers across the United States and more than 20 countries. Each product is manufactured using handcrafted techniques combined with state-of-the-art materials and equipment. Research and development, training, manufacturing and distribution facilities are headquartered in Mebane. International offices are located in Tokyo, Japan and Melbourne, Australia. Canadian manufacturing and distribution are based in Ontario, Quebec, Alberta, and British Columbia. Additional manufacturing facilities are located in Waco, Texas; Winchester, Virginia; Lakeland, Florida; Stockton, California; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Shenzhen, China; Melbourne, Brisbane and Perth, Australia. In 2018, The Kingsdown Group was formed through the acquisition of Zedbed International, a leading foam mattress manufacturer, and the merger of Owen & Company with Kingsdown, Inc. to form one of the largest and fastest growing Sleep Technology groups in North America. Visit www.kingsdown.com