Sarah Sherman Samuel Launches Quarterline Collection With Semihandmade
Furniture World News Desk on
5/6/2020
Semihandmade, the Los Angeles-based company best known for pairing stylish doors with IKEA cabinets, recently announced a new collection, Quarterline, with renowned interior designer Sarah Sherman Samuel. Semi- handmade and Samuel launched an earlier collection together in 2018 to sell-out success.
“Traditional Shaker cabinets have been around for centuries—they are timeless and will always be a favorite. The Quarterline collection has a more minimal look and fills the space between Shaker and full-slab doors. By paring it back to just a quarter of the size of the classic Shaker, Quarterline has a versatile design that is all its own,” says Samuel.
Recognized for their design and production of original, aftermarket doors that pair easily with IKEA cabinet boxes, Semihandmade is giving consumers a way to personalize their kitchen cabinets, credenzas, and consoles. Samuel has used her doors throughout her home, sharing that she’s installed Quarterline in her kitchen, living room, and son’s room. To create toy storage, Samuel used the doors with an IKEA Besta unit, wood IKEA legs, and her signature hardware, creating a beautiful accent piece. The doors also work well on a bathroom vanity.
“When Sarah and I met seven years ago, we both had big plans in mind—she was on her way to becoming a successful de- signer, and I wanted to make Semihandmade a destination for accessible kitchen cabinetry. After the success of her bead- board doors for IKEA cabinets in 2018, we knew her collection needed to be expanded. With this new line, we think we’ve found another winner. Quarterline is available in all seven of Sarah’s signature colors and has a clean look that’s perfect for any room in the house. It's been a pleasure working with Sarah from the very beginning, and this new line shows how far we've both come,” says Semihandmade founder John McDonald.
The collection launched on May 6th and is available on www.semihandmade.com.
“Seeing my doors in other kitchens is the best feeling. I can only design so many kitchens myself, but with Quarterline, I can be a small part of so many more projects and help even more people feel at home in their home. That’s what I think interior design is all about,” says Samuel.
About Semihandmade: Founded by John McDonald, Semihandmade launched in 2011 with the goal of using IKEA cabinets as a base for handmade craftsmanship at a competitive price. Semihandmade has grown to over 60 employees and opened showrooms in NY, LA, Minneapolis, Palm Springs, and Chicago. The company has ranked among Inc. Magazine’s 2000 fastest-growing private com- panies in the U.S. every year since 2015, and shipped over 5,000 IKEA projects in 2019. www.semihandmade.com.
About Sarah Sherman Samuel: Sarah Sherman Samuel is a Los Angeles-based designer, art director, and content creator. After earning her BFA in de- sign, Sarah found her niche in surface and product design while working at a fashion paper product company. In 2013, Sarah decided to break out on her own through her blog and line of products. Sarah’s work has appeared in Domino Magazine, Lonny, Glitter Guide, Refinery29, and more.