Idle Group Expands Portfolio

Furniture World News Desk on 7/7/2020

Idle Group, parent company to direct-to-consumer bedding brand Idle Sleep and others, recently announces expansions to their portfolio of mattress brands.  First, a new brand comes to life in the form of Haven (www.thehavenbed.com). Idle Group also has acquired Mend Sleep (www.mendsleep.com), a brand focused on the health and wellness focused consumer.

Idle Group is led by Resident Home and Nectar co-founder, Craig Schmeizer, as a consolidator of bedding industry brands. The holdings company is rapidly capturing market share in the fast-growing direct-to-consumer mattress category and continues to acquire and develop brands in the U.S, Europe and Asia.  Mend Sleep will address the health and wellness category, focusing on sleep as an overall health solution, and leverage Idle Group’s relationships with top health focused brands.  

“Idle Group is acquiring and developing brands with the focus on making choices clear and easy for consumers in the crowded and often confusing mattress category. Our partnerships and approach prioritize bringing the very best sleep offerings to consumers,” said Idle Group CEO, Craig Schmeizer.  “We are pleased to see the Idle Sleep brand join the Top 10 direct-to-consumer sellers of mattresses worldwide by revenues, growing so quickly following the brand’s re-launch with Idle Group. Haven and Mend Sleep present exciting potential, and we are committed to providing consumers with easy top-quality solutions to mattress shopping,” he continued.

Jonathan Walker, founder of Mend Sleep brand, shared Schmeizer’s excitement in the acquisition, stating, “We are very excited to have Mend Sleep join Idle Group and access Idle Group’s resources, distribution and partnerships worldwide.  Mend Sleep’s fit with Idle’s health and wellness partnerships in the U.S and Europe really make this pairing an outstanding fit.”

Idle Group’s new Haven brand offers the industry’s longest trial period in the industry – 18 months with free, easy returns and the industry’s only no questions asked Everlasting Warranty™ which protects against even the slightest body impressions from use.  

About Idle Group: Idle Group, based in San Francisco and including Idle Group Asia, is committed to delivering top-quality sleep and furnishing solutions to meet a wide variety of customer needs.  Idle Group acquires and develops bedding and home furnishing category businesses in the U.S, Europe, and Asia that can be grown leveraging Idle’s unique experience, footprint, capital, and distribution.  Idle Group includes some of the market’s largest suppliers, and continues to rapidly gain market share as a leader in the e-commerce space. Visit www.thehavenbed.com and www.mendsleep.com for more information.