Charleston Forge Announces New Partnership With Lauren Nicole Designs
Furniture World News Desk on
12/7/2020
Charleston Forge recently announced that a new licensed designer collection with Lauren Clement, Founder and Principal of Lauren Nicole Designs, to be launched at High Point Market in April of 2021.
Clement is making a name for herself as an interior designer specializing in home renovations and new builds, so it is no surprise that Charleston Forge sought after Lauren’s expertise to develop new product divisions for their line including cocktail carts, bathroom vanities, and more.
Both North Carolina-based companies take great pride in their roots, thus forming a relationship with one another was a seamless and natural fit. Clement has served as a brand ambassador for Charleston Forge over the past year and has launched a short video series with Charleston Forge product designer, Wilson Keel, titled “The Long and Short of It”.
"Charleston Forge 'met' Lauren Clement back in October of 2019. We knew immediately that Lauren was someone that we would like to work with in some capacity," recalls Dan Minor, President of Charleston Forge. "Since that time, we have done a seminar in Charlotte as well as recorded a podcast and walkthrough at High Point Market to show off our new product offering. This relationship led naturally into product development leveraging Lauren’s design capabilities and name recognition. Lauren brings a fresh new design perspective that we are thrilled to help create.”
Charleston Forge prides themselves in offering customization options for their customers. This promise sparked Clement’s creative mindset in 2019, when she found herself looking for a particular product that she could not find elsewhere. Clement worked alongside Minor in explaining her thought process and the Charleston Forge team expertly crafted and executed her vision. Since this experience, every time Clement is sourcing products and cannot quite find what she wants, she thinks back to Charleston Forge and their endless capabilities.
“The partnership with Charleston Forge has proved to be a natural fit as I find myself quickly becoming an advocate for their brand,” says Clement. “I run a small business with the help of my mother and it is important for me to know the friendly faces behind a brand. I’ve enjoyed frequent trips to the factory in Boone where I even tested my hand in forging metal. I am truly honored to be working closely with the Charleston Forge team on this collection and am looking forward to seeing the brand continue to break into the kitchen and bath industry with new product introductions.”
The Lauren Nicole Designs for Charleston Forge line combines Clement’s love for all things equestrian and natural with Charleston Forge’s signature craftsmanship and luxury materials. When browsing the collection, you’ll notice inspiration from Clement’s time spent on the saddle and many hours in the barn. Clement’s keen eye for design and functionality paired with Charleston Forge’s promise to create quality, timeless pieces is an exceptional combination.
The Lauren Nicole Designs for Charleston Forge Collection will include a variety of product to be used in both residential and hospitality divisions. The full line will be on display within the Charleston Forge showroom in High Point, N.C. (311 N. Hamilton St., 2nd Floor).
About Charleston Forge: Charleston Forge is a manufacturer of high-end, steel and wood furniture. Their entire product line is manufactured by hand at their Boone, North Carolina factory. Add that to the fact that 90% of their vendors are located within 100 miles of their factory, it's easy to see that they are indeed American made.
Founded in 1984 with a commitment to building quality furniture and providing impeccable customer service, every single piece of furniture is built to order, by hand. Their product is easily customized and also gives us the capability to produce completely unique products made to the customer's specifications.
All products begin with a hand-crafted steel base. Tables are available with a wide range of specialty glass and solid wood tops, and all upholstered seating is available with COM, as well as a wide range of stock fabrics and leathers. Steel frames are all powder coat painted, a process that is more durable than wet paint and is more environmentally friendly too. Charleston Forge's commitment to environmental responsibility extends to the steel they use, which is recycled, and to their wood products, all of which are harvested from the region’s sustainable forests. You can feel good about buying Charleston Forge furniture and the quality is second to none — they are products that are built for a lifetime of use. For more information, visit www.charlestonforge.com.
About Lauren Nicole Designs: Lauren Clement is an award-winning, Charlotte-based Interior Designer with 14 years experience in residential, commercial, renovation & new construction design. Lauren followed in her mother’s footsteps learning how to run a full-time design business while parenting two girls of her own — and the foundation of her business and design philosophy is centered around the phrase, "Family + Function = Fabulous”. Focusing on their specific needs, Lauren enjoys working closely with her clients to ensure the end results are a true reflection of their personal tastes. An active member of the interior design community, Lauren serves as an ambassador for manufacturers, voices expert advice on industry panels and podcasts, and is a contributing editor for Kitchen & Bath Business Magazine. For more information, visit www.laurennicoleinc.com.