Kris Yates Appointed Chief Commercial Officer At Brown Jordan Inc.

Furniture World News Desk on 1/27/2021

Brown Jordan Inc. a U.S. designer, manufacturer and marketer of luxury home, outdoor and upscale contract furnishings, has named Kris Yates as Chief Commercial Officer, a newly created position. Yates will report directly to Gene J. Moriarty, the company’s President and Chief Executive Officer.  

Based on the West Coast, Yates will oversee direction for all Brown Jordan Inc. Outdoor Living brands, including Brown Jordan, Tropitone, Castelle, Texacraft and Winston. Working in tandem with senior leadership and relying on her proven ability, Yates will implement solutions and go-to-market strategy for the Outdoor Brands and assume responsibility for growing revenue and increasing market share. Further, she will direct sales and customer service leadership and corporate marketing for all brands.

“It is with great pleasure that I welcome Kris Yates into the company,” said Gene J. Moriarty, President and Chief Executive Officer. “With her 20+ year industry expertise in leading initiatives and managing sales, marketing and product development and a team of 300+ as well as forging relationships with stakeholders, distributors, and end-users, we are happy to have her join Brown Jordan.”

Yates assumes this role after an 18-year tenure with HNI Corporation where she held executive management positions in various divisions. Most recently, as President of Allsteel Inc. and also of the Gunlocke Company, she successfully aligned two brands and doubled profitability, while also expanding accounts and implementing a new sales structure.

Yates has a B.A in Interior Design from the Illinois Institute of Art and professional certification in Finance from the University of Michigan’s Ross School of Business.  

About Brown Jordan Inc.: Brown Jordan Inc. is a leading designer, manufacturer and marketer of lifestyle brands serving the residential and commercial outdoor and indoor furniture markets. The company offers innovative designs and superior quality through its strong portfolio of lifestyle brands that include Brown Jordan, Tropitone, Charter, Texacraft, Castelle and Winston. The company is vertically integrated with numerous manufacturing facilities in the Americas.

Designs are constructed of extruded, wrought and cast aluminum, as well as stainless steel, teak and woven resin. In addition to the outdoor environment, products for the hospitality industry are also found in public spaces and resort and hotel guest rooms. Products are also sold into apartments, condominiums and country clubs. The company markets product through a network of sales representatives, specialty dealers, company showrooms and mass merchandisers.

Founded in 1945 by Robert Brown and Hubert Jordan in Pasadena, California, Brown Jordan Inc. has grown to become the leading lifestyle platform in the outdoor and indoor furniture market, featuring scale and diversity across products, customers, suppliers and distribution channels.

Brown Jordan Inc. has developed a culture of operational excellence, quality, and continuous innovation over its 70+ year history. Brown Jordan Inc. brings innovative designs to market through internal and best-in-class external product designers. With a distinct team of designers for each segment, Brown Jordan Inc. is continuously refreshing its product portfolio to adapt to evolving consumer tastes has won over 50 design excellence awards – more than any other manufacturer in the outdoor furniture industry. For more information, visit www.brownjordaninc.com.