LS Direct Marketing CEO Named To GMFA Board
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The Greater Metropolitan Furnishings Association (GMFA) has named Jeff Horowitz, president and CEO of LS Direct Marketing, to their newly created Board of Directors. Jeff will serve the board as part of their membership committee.
The formation of the Greater Metropolitan Furnishings Association came on the heels of a December 2011 vote to merge two long-standing furnishing groups in New York and New Jersey, The Greater New York Home Furnishings Association and the Metropolitan Furnishings Association of New Jersey.
The goal of GMFA is to provide educational seminars, networking and professional development to their members, who include area home furnishing retailers, supplier representatives and service providers. The newly formed organization has more than 200 members from New York, New Jersey, and Connecticut, plus a LinkedIn group of nearly 500. They are also affiliated with the International Home Furnishings Representatives Association.
Jeff Horowitz brings both retail experience and marketing expertise to the board. He served ten (10) years as the Vice President of Suffern Fine Furniture, a store his family owned and operated for nearly seven decades, before opening his own marketing business in 1997. Now nearly 15 years later, LS Direct Marketing is the #1 provider of customized direct mail for North America’s furniture industry.
Jeff, along with his business partner Chris Knoebel, and the entire team of LS Direct Marketing provide over 1,000 clients solutions to keep customers, find new ones, build enduring loyalty, and recapture lost buyers using datadriven design. “I’ve been on both sides of the equation as a retailer and a service provider, so the solutions my company builds come from a 360-degree marketing perspective. When it comes to serving the GMFA, I’m pleased to be focused on membership development. Merging the NY and NJ home furnishings groups is the right move and is in pace with furniture industry trends. Working as one, GMFA hopes to better the services and benefits we offer our colleagues.”
The Greater Metropolitan Furnishings Association will operate under the direction of Patrick Cory as president. Patrick is managing partner of Cory 1st Choice Home Delivery. There are six (6) other executive board members and sixteen (16) general board member, including Jeff Horowitz.
ABOUT LS DIRECT MARKETING: Every solution LS Direct Marketing delivers comes from data driven design. We help over 1,000 clients keep customers, find new ones, build enduring loyalty and recapture lost buyers. With three generations of retail experience and direct mail leadership for the home furnishings industry in North America, LS Direct Marketing is a technology partner to enterprise, agency and smallbusiness clients. The best part is we’re a one-stop service provider for a range of industries. When clients want to have one-to-one communication with customers, we're the only resource needed to analyze, create, customize, print, launch and report on any direct marketing campaign. For more information on LS Direct Marketing visit www.ls-direct.com.
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