Specialty Sleep Association Showroom is Open and Ready for the April Las Vegas Market

Furniture World News Desk on 3/11/2021

The Specialty Sleep Association (SSA) Las Vegas showroom (C1565) will be open and ready for business for the upcoming April Market.  Five different companies will be working in the showroom, and another nine companies will have displays up and available virtually.  “We are looking forward to finally seeing buyers and our industry friends,” said SSA Executive Director Tambra Jones.  “Of course we will be working within COVID regulations, but it will be fun to recognize who’s behind-the-mask.” 

The five companies staffing their showroom spaces in C1565 are Arason Enterprises Inc, BestRest LLC, Sleep and Beyond, Sleep in Motion and W.Silver Frames.

Arason Enterprises, the inventors and marketing pioneers of the patented Creden-ZzZ™ cabinet bed (for when an extra bed is needed in a small space), is introducing two new queen size cabinet beds to their line. The first of these two new styles is the Bridgeport Creden-ZzZ cabinet bed, which is inspired by midcentury modern design, and features clean lines and a fresh two-tone finish of the natural pine veneer contrasting with a darker solid wood frame.  The second new offering is the Kingston Creden-ZzZ cabinet bed which features natural wicker inlays on the drawer and front panel and is finished in warm amber and honey tones for that tropical vibe.  The ornate hardware and attention to classical details are reminiscent of opulent bygone days. 

These new cabinet beds offer functionality and ease of use. The cabinet is compact with a footprint that is 40 percent smaller than a sleeper sofa. The top can be used to display photos, decorative items, or even a flat screen TV that doesn’t have to be removed when the bed is open and in use.  The front of the top flips up to give the sleeper plenty of head room and the front panel folds down to make a queen size platform bed that is comfortable for two adults.

No springs means there is no “bar in your back”, and sleepers won’t roll to the middle because the fold down panel is solid.  These attractively designed, space-saving cabinet holds a standard 60 x 80-inch queen size, tri-fold mattress. The roomy storage drawer telescopes out to form the base of the bed, and easily stores pillows and bedding. 

W.Silver: Adjustable bed and bed frame producer W.Silver will be introducing a new adjustable bed this market.  This one offers a head-tilt feature that has all of the electronics the consumer is looking for, plus push-button legs that allow the base to be adjusted to different heights.  This new base is platform bed compatible and can be adjusted from 6” to 10” in height.  A sixteen-button remote with variable speed massage, zero gravity, dual USBs, several programmable memory positions and those push-button adjustable legs are just some of the features this base has on its list of reasons customers will love it.  This base will retail for $1,099 in queen. 

W.Silver is headquartered in El Paso, TX.  All their adjustable beds and bed frames are in stock and ready for a quick and on time delivery.

Best Rest is a division of Poligon-Naturalia of Spain, one of the oldest and largest manufacturers in Europe, open since 1966.  They are known for their continual focus on innovation, well being, sustainable earth friendly materials and most interesting of all, they are working to keep our oceans clean using recyclable materials pulled from the ocean.  They are introducing 3 new products this market.

The new REJUVENYX mattress with PHOTTEX is designed for the ultimate in improvement of one’s circulation, skin firmness and elasticity, and relief from body aches, all while using natural materials.  These materials have been designed and clinically proven to help people with active lifestyles to reduce muscle aches and pains.  

The new THERMOVISCO by Naturalia mattress, using their revolutionary Eco-Life material works to keep our oceans clean by daily recycling 1 Ton of ocean debris, converting it into a sustainable fiber that is breathable, soft and elegant.  Their factory in Spain has partnered with a group of fishermen who supply them with these materials which the factory then has put thru a process to separate and convert these materials into a soft and breathable thread. 

The latest version of the LUX by Naturalia mattress incorporates the most effective and respected Antiviral treatment found in all of Europe.  The Lux has won international acclaim as one of the most personalized and versatile mattresses in the market, adding to its amazing benefits and attributes. 

BestRest ships out of their East Coast warehouse...stock readily available.

Sleep & Beyond is a 3rd generation family-owned manufacturer of organic and natural bedding with fair trade and sustainable factories located in Kyrgyzstan, “The Switzerland of Central Asia”, India, Pakistan, and China.  Says co-owner Sardor Ar, “Since 1992, we have been helping our customers all around the world to sleep better and healthier through the magic of wool.  Our world famous myMerino and myBedding wool filled bedding products are made with love and feel and perform like no other.”

This market their first of three new introductions is their “myWoolly Topper 3". 

With a 3" loft of a 100% natural wool fill mixed with 100% natural latex noodled in between wool layers, and is covered with 100% Oeko-Tex certified cotton encasement, myWoolly Topper creates a cozy nest that brings amazing comfort to any mattress. Handcrafted and free from chemicals, the myWoolly Topper provides soft and breathable support for the most rejuvenating sleep!

The “myLatex Pillow” collection is their newest natural latex pillow filled with a mix of all natural woolly puffs and latex noodles that are adjustable for the most convenient rest. 

These pillows have a unique high responsiveness and support, excellent durability, and airflow that provide long-lasting comfort. 

Their popular Organic Sheets & Duvet Covers are now available in White.

These remarkably soft, highly breathable, and naturally hypoallergenic sheets along with the duvet cover will make you feel like your sleeping in a cloud. Woven with high-quality and sustainable organic cotton, they are made using no pesticides and carcinogenic chemicals, and each set is durable, pre-shrunk, and comes in reusable and biodegradable packaging.

Sleep and Beyond is headquartered in Los Angeles, with distribution out of Fontana, CA.

Sleep Solutions manufactures and distributes Adjustable Bed Bases.  They will be displaying competitive models for retail and wholesale programs. Their level of innovation and Global IP protection allows Sleep Solutions to custom design specific programs for your business. Their UPS-able adjustable bases enable quick shipping and delivery to your customer. Their patented "Expandable IP Model" goes from Queen to King, and will allow you to carry less inventory. Sleep Solutions will also display their IP "Rocking Base" along with their Split-Top Remote Control Adjustable 1 Pc. King and Queen base.  Says COO Lynn Kelley,

“Stop by and let us help you with your profits.”

Sleep Solutions is headquartered in Farmington, AR with a warehouse in Carrollton, TX.

The following companies will have displays set up in the showroom, and will be available for business via the SSA’s Virtual Showroom or by telephone during market: 

Arcusbeds, Assured Comfort Adjustables, B-Sensible Sheets, Cannabeds Hemp Mattresses, Electropedic/Body Sense, The Futon Shop, I Love Pillow/I Love Mattress, Select-A-Matt Storage and Stellar/Cyme Tech Wallbeds.

For more information on the Specialty Sleep Association (SSA)  Showroom C-1565, the Virtual Showroom, or Membership contact Tambra Jones, SSA Executive Director at: ssadirector2013@gmail.com; www.sleepinformation.org;  https://www.sleepinformation.org/showroom-request