CITY Furniture Partners with Syte to Add Visual Search to their Online User Experience

Furniture World News Desk on 4/21/2021

CITY Furniture has recently implemented Syte’s visual discovery suite to enhance their customer’s online experience and seamlessly integrate visual search into their existing online property, www.cityfurniture.com. The addition of visual search was the next logical step in the evolution of the company’s growing tech stack.

Vice President of Digital and Marketing, Anelena Longhi explains, "In today’s digital world, customers are not just searching for available products. Specifically, in the home décor space, they seek specific styles and looks for certain elements. Visual search ties these elements together in a way that textual queries have never been able to deliver. Syte’s AI technology enhances the online product discoverability experience to address these shopping behavior shifts, particularly exhibited by Millennial and Generation Z consumers." 

Syte, the leading product discovery platform for eCommerce, worked alongside the CITY Furniture team to execute a seamless implementation of the new feature that was aimed at driving brand loyalty and increasing revenue, and so far, the results have been impressive, with the average AOV increasing by 26%. A full case study on the collaboration is available on the Syte website.

Syte CEO Ofer Fryman adds, “We couldn’t be more excited to partner with CITY Furniture. Over the last year, home decor and furnishings have taken center stage in our new, work-from-home world. As consumers shop for home goods online, connecting them with their ideal products seamlessly is more important than ever. CITY Furniture’s innovative approach to product discovery experiences sets them apart and establishes them as industry leaders who truly understand their customers’ needs.”

Known internally as a technology company that happens to sell furniture, representatives from CITY Furniture confirm that the addition of this new AI feature is only the beginning of the tech-driven improvements coming down the pipeline, including an AR integration set to launch in summer 2021. 

"Working with Syte has been extremely rewarding, and the early results have shown us that by continuing to focus on a customer-centric approach, using technology to drive that experience, we can deliver a customer journey that meets, and exceeds, the needs of a modern online shopper," says Kelly Garcia, CITY Furniture’s eCommerce Manager. 

About CITY Furniture: CITY Furniture operates 20 showrooms from Miami through Vero Beach, and in Southwest and Central Florida, as well as 14 Ashley HomeStore showrooms as the brand’s Southeast and Southwest Florida licensee. For more information, visit www.cityfurniture.com.

About Syte: Syte is the world’s first product discovery platform. Powered by visual AI, Syte is spearheading the evolution of eCommerce by enabling brands and retailers to seamlessly connect shoppers with products they love. Their solutions, including a Visual Discovery Suite, Searchandising Suite, and Hyper-Personalization Suite, empower shoppers to discover and purchase products instantly and intuitively.

Leading brands and retailers, like Farfetch, PrettyLittleThing, Castorama, Shane Co., and Zozo, partner with Syte to provide on-demand, personalized experiences that drive conversion, increase average order value, and spark lifelong loyalty.

For more information, visit www.syte.ai.