Palliser/EQ3 Announces Steve Ambeau as New Chief Marketing Officer

Furniture World News Desk on 6/8/2021

The Palliser Furniture Group incorporating Palliser Brands and EQ3, recently announced the appointment of Steve Ambeau in the newly created role of Chief Marketing Officer, effective June 1, 2021. Based out of Toronto, Ambeau will be charged with creating an overarching digital strategy taking these brands to a new level across North America. He will be responsible for shaping and leading the brands’ growth strategy, including the planning and positioning of all consumer-facing communications across multiple business channels.

With a passion for people, technology, media planning and content rooted in customer insight, Ambeau joins the Palliser group with nearly 25 years of international marketing experience with roles focusing on digital marketing, brand strategy, and content creation with the BMW Group as well as agency-side project work with Mars, Suncor Energy, Ford, J&J and Electrolux. In his most recent role as Chief Marketing Officer for a multi-national technology provider in the automotive segment, Ambeau was responsible for repositioning the brand architecture and building brand equity across Canada, UK and France.

“Steve brings considerable experience and an international perspective that will align and elevate our marketing efforts,” said Peter Tielmann, CEO of the Palliser Furniture Group. “The creation of this new role is ideal timing as this next chapter of the business is key to meeting our long-term goals.”

“I am thrilled to join EQ3 and the Palliser brands and realize one of my greatest passions: to work with companies that have a deep heritage and nuanced story to tell,” said Ambeau. “Peter Tielmann and his leadership team have a clear vision for sustainable growth that aligns with my experience and skill set. I’m looking forward to helping shape that growth led by a customer-centric, story-telling approach.”

Ambeau will work across all of the Palliser group brands, including:

• EQ3, a vertically-integrated company with a reputation for excellence built on two decades of providing high-quality furniture and home goods. Embodying a uniquely Canadian approach to design, EQ3 is driven by an understated and solid strength of character and embodies Canadian values of inclusivity, modesty, empathy and thoughtfulness.
  
  
• Palliser, founded in 1944, the company is known for its exceptional commitment to quality, the company produces a full range of upholstered products in leather and fabric including sofas, sectionals, and recliners, and is an industry leader in the home theatre seating category

About Palliser: Known for its exceptional commitment to quality, Palliser is one of North America’s leading manufacturers of made-to-order leather and fabric upholstered furniture. Since its founding in 1944, Palliser has focused on creating exceptional products for the entire home while delivering meaningful value to its retail partners and end consumers.

About EQ3: EQ3 is Canada’s premier designer, manufacturer, and retailer of furniture and home goods. Based in Winnipeg, Manitoba, EQ3 designs, manufacturers, and sells a wide range of home goods including furniture, upholstery, lighting, tabletop, and accessories. Established in 2001, EQ3 is a vertically-integrated company with a reputation for excellence built on two decades of providing high-quality design and service to the Canadian market. The brand has continued to expand its US operations, increasing the reach of its distinctly Canadian perspective, timeless designs, and impeccable customer experience in North America. EQ3 now has a total of 16 stores across North America with 11 in Canada and five within the US, including New York, California, Connecticut, and Chicago.