Versteel Announces Additions to Its Sales Force

Furniture World News Desk on 8/26/2021

Versteel recently announced the addition of two new firms to its independent sales force: Aligned in California, and Cooper & Co in Texas. Fostering a strong sense of community and partnership, these two companies now represent the Versteel brand and product portfolio in their respective and surrounding regions.

Aligned, led by Principals Mark McGregor and Gavin McGregor, strategically partners with design-forward manufacturers to create a winning atmosphere and elevate the customer experience. With a shared customer-first vision, Aligned now provides its value-added services for Versteel in Northern California, Northern Nevada and Hawaii. 

Commenting on the new partnership, Mark McGregor said, “At Aligned Reps, we seek to ‘Align’ ourselves with manufacturers that, (1) provide a compelling value proposition to the market, and (2) value the dealer and manufacturer relationship and nurture it in a positive way. Versteel is that company, and we are privileged to have been selected as the Versteel representatives within our Northern California and Northern Nevada markets.”

Cooper & Co has over thirty years of experience representing brands known for high quality and innovation. Led by Managing Partner Todd Cooper, this family-owned business brings a focused, one-on-one approach to representing Versteel in North Texas, Oklahoma and Arkansas. 

“We could not be more excited about representing Versteel in the North Texas, Oklahoma, and Arkansas territory,” said Todd Cooper. “We are looking forward to working with a manufacturer that takes pride in their workmanship and that values strong partnerships with clients and their representatives.”

“Both Aligned Reps and Cooper & Co share common core values with Versteel. They inspire growth and put people first,” Versteel President Scott Schwinghammer commented. “We are happy to welcome both into our extended family.” 

About Versteel

 Located in Jasper, IN, Versteel designs and manufactures precision-engineered, durable contract furniture for its clientele around the world. Consistently delivering American-made products with exceptional quality and rigorous attention to detail, Versteel constantly evolves to operate at the highest possible level for its partners and customers.