Embello and National Media Partner Martha Stewart Living Introduce the “Living by Design” Showhouse
Furniture World News Desk on
8/24/2021
Embello, a home-focused influencer marketing platform, brings Meredith Corporation’s best-in-class lifestyle brand Martha Stewart Living on as a National Media Partner in its first-ever, forward-thinking virtual showhouse. The “Living by Design” showhouse will share what’s new and next for how America is living today, allowing consumers and designers to engage with today’s leading brands.
The “Living by Design” showhouse is set to launch in spring 2022. It will be designed by Brandon Architects, an award-winning architecture firm, and will be set in picturesque Bedford, New York, where Martha Stewart’s iconic residence is located.
Twenty mega interior design influencers will each design a room in the showhouse, incorporating sponsor products from celebrated brands, enhancing the virtual experience.
Reaching an audience of home and design enthusiasts and delivering an estimated 40 million total impressions, this virtual showhouse offers brand sponsors opportunities across print, digital, social media, influencer marketing and a virtual opening-night gala event. Martha Stewart Living inspires 7 million consumers across print, 11 million through its website, and 10 million across social media.
“Home design and décor have always been at the core of Martha Stewart Living. Readers rely on and turn to the magazine for unmatched curation and guidance on home décor and entertaining inspiration. The “Living by Design” showhouse offers a natural extension for us and gives brands the opportunity to be directly involved in projects reaching our active, design-focused readers,” said Daren Mazzucca, SVP, Group Publisher of Meredith Corporation.
The “Living by Design” showhouse will live on its own dedicated website, featuring an interactive layout of the house, allowing consumers and designers to tour every room. Multiple path-to-purchase callouts throughout the home will direct consumers to explore and engage with brands, purchase products, and/or set up design consultations. The “Living by Design” showhouse will have an extended pre-promotion period, with updates from the design influencers starting in October 2021 and going through March 2022.
“We’re thrilled to introduce the “Living by Design” Showhouse, which transforms the traditional, regional showhouse concept into a national virtual experience,” says Laiza Cors, founder and CEO of Embello. “With Martha Stewart Living as the National Media Partner, we've expanded the showhouse's reach to millions of design-focused consumers across their robust print, digital, and social platforms.”
Visit www.livingbydesignshowhouse.com for more information and ways to participate. For live updates on the showhouse, visit @livingbydesignshowhouse on Instagram.