Dormeo Octaspring® Appoints New Chief Financial Officer

Furniture World News Desk on 3/11/2013

Bedding innovator Dormeo Octaspring®, reported that it has named Jason Broyles as chief financial officer for its North American operations. Broyles brings over 20-years of extensive financial knowledge to the company.

Broyles most recently served as chief financial officer at Hunter MFG., LLP, a consumer products company in the licensed sports industry that produces and distributes products for all major professional sports leagues throughout North America. Prior to that, he worked as the vice president of finance and accounting for Tempur-Pedic’s US business during the company’s IPO and fastest growth years from 2003 to 2008. Before joining Tempur-Pedic, he held the position of corporate controller at DMI Furniture, a subsidiary of Flexsteel, for four years and before that, worked as a senior auditor and business consultant at Arthur Andersen, LLP.

“We would like to welcome Jason to the Dormeo Octaspring team. His financial acumen and background is extremely impressive and his knowledge of the sleep products and home furnishings industries will be a great asset to our company as we continue to grow in the United States,” said Dormeo Octaspring President Chris Henning. “Jason is the newest addition to our expanding North American executive team and is a well established figure in the finance industry.”

Broyles is a Certified Public Accountant and received his bachelor’s degree from Bellarmine University where he majored in accounting and business management.

He currently resides in Lexington, Kentucky with his family.

For more than 10 years, Dormeo has been a leading mattress brand in Europe and Asia. Making its North American debut as Dormeo Octaspring in 2012, the company introduced its patented Octaspring to the U.S. market. A breakthrough in mattress technology, the Octaspring's individual memory foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution center in Plano, TX, Dormeo Octaspring is part of Studio Moderna Group, a leading European multi-channel direct marketing company. The company will be supporting its retail partners in the U.S. through a multi-million dollar television advertising program in 2013, Dormeo Octaspring making a strong commitment to consumer advertising to drive traffic to its dealers.