Marty Melcher Named New VP of Sales-Bedding for Legends Furniture & In2Rest
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Legends Furniture and sister company In2Rest have been producing the Remedy Sleep line and private label mattresses for large retailers for more than a decade. The mattress line’s “just in time” manufacturing process has created opportunity for growth. To support the expansion of In2Rest and the relaunch of the Remedy Sleep line and program, the company has hired bedding veteran, Marty Melcher as the Vice President of Sales-Bedding. Marty will be reporting to Sam Curtis, Executive Vice President of Business Development.
Marty has been in the bedding industry for over 25 years and has been the VP of Sales for both Serta Simmons and King Koil and has extensive experience in consulting.
Marty will be working with the Legends/In2Rest Team and Legends Reps to accelerate the growth of the company’s bedding division and help set a new standard in the bedding industry.
Prior to joining Legends/In2Rest, he was Regional VP of Sales over the Pacific Northwest and Rocky Mountain States responsible for Sales development and growth of existing dealers at King Koil. He’s also spent 28 years with Serta Simmons Bedding, where he held several senior sales positions. Most recently, he was vice president of sales, where he led the company’s marketing program designed to boost advertising return for the company’s retail network.
He joined Serta in 1991 as a Territory manager for central California, in 1997 became district sales manager in Southeast Texas and was later promoted to vice president of sales for New England. During his time with the company, Melcher also held the positions of group vice president of sales and vice president of sales for industry buying groups.
Marty will attend the Las Vegas Market July 22-26, 2022, where he will be available in the Legends / In2Rest showroom A646.
About Legends Furniture
A recognized leader in the furniture industry since 1990, Legends / In2Rest offerings include “American Made” products and imports in a full range of furniture, mattresses, and upholstery. Legends Furniture is sold through a large and growing base of retail partners across the nation and abroad. The company’s headquarters in the Phoenix, AZ area includes a manufacturing and warehouse facility with additional warehouses in North Carolina and Vietnam. Legends Furniture has showrooms in High Point, NC in the IHFC, C-601 and in Las Vegas, NV in A-646.