Doorcounts and PerformNOW Announce Integration

Furniture World News Desk on 7/18/2022

PerformNOW, the largest retail home furnishings industry performance group business and CRM software provider, has integrated with Doorcounts, the top industry visual traffic counting and retail analytics software provider that enables retailers to turn their foot traffic into more sales.

This technology automatically reads all Doorcounts’ traffic analytics and sales data and integrates it into the PerformNOW’s CRM platform.  Fast mobile-enabled metrics, automation of follow-ups via email or text, task assignment, and visual pipeline tracking enable businesses to focus on converting more leads and increasing average sale.

David McMahon, Founder of PerformNOW, states that, “Doorcounts is one of the most used and respected systems in the furniture industry for measuring and tracking in-store customer leads.  Through integrating with our CRM software, we can capture the full customer journey, with all the touchpoints – from digital to physical.  This enables retailers to convert more unsold leads to sales and keep in constant communication with customers through our automation technology and techniques.” 

Amber Harloff, Doorcounts Operations Director ,comments, “we have worked with PerformNOW on mutual client projects for the past few years and have noticed that these clients have become exceptionally aware of their metrics and are able to improve better than the average user as a result.  This natural partnership truly gives our customers extra horsepower in knowing their customers and increasing their traffic as a result.”

One common user, Gardner Malouf, of Malouf Furniture, says, “PerformNOW and Doorcounts are indispensable in our business.  Doorcounts is our traffic counter, our up system, and used for sales analytics.  It integrates with PerformNOW, which we use for website tracking, sales follow-up automation, open order follow-up, delivery communications, service ticketing, and re-marketing.  Integrated technology is critical in managing the customer experience and getting ahead of the competition.”

About Doorcounts

Doorcounts™ enable businesses to turn essential information into meaningful action that has the potential to dramatically improve results across your entire operation. When businesses can see their traffic data: Their sales teams close more, their stores run more efficiently, and their marketing keeps customers coming back for decades.

Doorcounts™ was founded in 2012 and continues to seek innovative ways to help businesses everywhere connect to their customers and make more sales with better data. Their current customers include Ashley Furniture, La-Z-Boy, Value City Furniture, Miskelly, Airport Home Appliance, Metro Mattress, The Good Feet Store, and more. For more information, email sales@doorcounts.com.

About PerformNOW

PerformNOW’s software is a complete furniture industry-focused customer experience management technology solution for sales, operations, marketing, service, and recruiting.  It enables retailers to improve communication via automation with prospects, customers, vendors, and candidates.  This web-based software platform can integrate with any popular industry web and software solution.  PerformNOW also directs multiple industry performance groups and consulting engagements.  For more information contact David at david@performnow.com .