Legacy Doubles Easy-to-Assemble HFO Division Line at High Point Market

Furniture World News Desk on 10/21/2022

• The Avalon Bedroom features a natural finish over Oak Veneers with light cerusing with drawer fronts finished in an off white woven pattern wood laminate.

Home Furniture Outfitters (HFO), the Legacy Classic | Modern easy-to-assemble whole home furniture division launched last market, is more than doubling its line at the Fall High Point Market. The expansion follows a response to the division by omnichannel, ecommerce and its existing retailer base that exceeded expectations, said Neill Robinson, President and CEO.

After introducing approximately 100 items in casual modern styling in the categories of upholstery, accent seating, occasional, dining, office, bedroom and upholstered beds in April 2022, the division is adding about 125 new items this market, said Aaron Hedges, director of e-commerce for Legacy Classic | Modern. The division is optimized to produce a high conversion rate for omnichannel and ecommerce sales, with 85% of the line designed to ship small-parcel-direct to the consumer, he added.

“We have launched HFO with all the major e-comm players in the home space, and initial orders have exceeded expectations,” said Robinson. “What’s been an unexpected bonus is that larger brick and mortar retailers have been intrigued by the value of the line and are rolling it out on their floors,” Robinson said. Hedges added that, in addition to a strong launch with omnichannel and e-commerce retailers, “Our regular customer base has seen this as a way to add a new line of starting-price-point goods for incremental sales,” he said.

“Products getting the most sales traction include our KD upholstery and casual dinette sets,” he added. Sofas retail from $499 to $599 and a dinette table and 4 chairs or 3 chairs and a bench retail for $699 to $899. Items delivered by small parcel have a 48-hour turnaround out of LCM’s North Carolina warehouse, and regular deliveries are achieved out of the warehouse in approximately five days, he said. The smaller scale, casual and affordable designs are aimed at a younger demographics or downsizing adults in townhomes, starter homes, apartments, vacation homes, urban living and guest rooms. The HFO line is showcased in a 3,500-square-foot showroom dedicated to over 100 products in accessorized room vignettes within Legacy’s free-standing Uwharrie Rd. HPMKT showplace.

About Legacy Classic | Modern
Legacy Classic | Modern is a leading supplier of quality fashion bedroom, dining, accent and youth furniture to retailers across the U.S. and Canada and a growing number of international locations. Based in High Point, NC, Legacy is part of the Samson Marketing portfolio of brands, utilizing state-of-the-art manufacturing, global logistics, and best-in-class service. Additional Samson brands include Universal, Craftmaster, Baker and Lacquer Craft Mfg., and licensing programs Rachael Ray Home and Paula Deen Home.