Bellini Modern Living Expands “Made in Italy” Portfolio At High Point Market

Furniture World News Desk on 10/22/2022

Bellini Modern Living, a wholesaler and distributor of modern Italian furniture based in Canada, is setting the stage for 2023 at the Fall High Point Market (IHFC H520) with new Made in Italy product spanning dining, leather upholstered furniture, home office, occasional and entertainment, a category in which the company has been honored as a finalist for the highly coveted ISFD Pinnacle Award.

Known for the largest inventory of Made in Italy goods in North America and a quick-ship program that offers retail partners quick deliveries (shipping from Canada to its warehouse in the U.S. in an industry-leading 48 hours), the company is also introducing a new catalog and price list at Market and sharing the news with customers that it was among the first to remove 13% ocean surcharges necessitated by the supply chain challenges of the past two years.

“Bellini is unique in the fact that we offer in-stock products across multiple categories from leather to outdoor to entertainment units that can often be shipped as quickly as the day of order,” said Hossein Azimi, chief executive officer, Bellini Modern Living. “In High Point this week, that means the products retailers buy here may actually be already waiting for them when they return home to their stores. This is our key differentiator in the market and a distinct competitive advantage for our dealers.”

Of course, speed and lower freight costs mean little without exceptional designs and Bellini is responding to dealer demand for its best-selling dining collections with high-quality Italian ceramic tops (a material the company was the first to introduce to the American market nearly a decade ago), with two round-top tables this season. One, with a sculptural solid ash base, is capped in polished Sahara Noir ceramic (a golden white blend), while the other features a molded poly base finished in anthracite. A third rectangular design features a dramatic steel base finished in bronze and is topped in white calcatta ceramic.

“We’ve had incredible success with Made in Italy ceramics in dining, because the tops are practical, easy to clean and live with, and they add a lot of character to our dining table designs,” Azimi said. “It only made sense to expand our offerings to meet the growing demand.”  

For much the same reason, the company is building on the success of its ceramic topped occasional introductions with a trio of console tables. All three designs complement the groups introduced last April, as well as the company’s ceramic-topped sideboard designs. It caps the ceramic intros in the home office with a ceramic and glass-topped desk, available in a choice of two ceramic colors.

About Bellini Modern Living
Founded in 2002 in Toronto, Canada by Hossein Azimi, Bellini Modern Living is a leader in the home furnishings category, offering an extensive collection of high-quality yet affordable products. Known for its premium upholstered leather offerings, the company also has a strong presence in case goods, including dining, accent pieces, home office and more. The company entered the U.S. market in 2007 and has been continuously expanding its industry presence.