Fusion Designs Continues Focus on Oak Offerings with Launch of “Grandview” at Winter Las Vegas Market

Furniture World News Desk on 1/12/2023

Fusion Designs, manufacturer of solid wood, domestically produced case goods, is introducing a new five-piece, traditional oak bedroom suite, Grandview, at the Las Vegas Market later this month in Showroom B-201. The move further expands the company’s traditional product portfolio and builds on both the momentum of Emma, a traditionally styled oak bedroom group introduced at the recent High Point Market, and the resurgence in the popularity of oak furniture in the marketplace.  

“Given the response we saw to Emma at the Fall High Point Market, and the feedback we continue to receive from our dealers, there is no doubt that oak furniture is enjoying a renaissance. Dealers tell us that shoppers are seeing oak furniture in an entirely new light now, especially when we apply fresh and unexpected finishes to what is one of the most recognizable of American hardwood species,” said Fusion Designs President Marcus Bontrager.

The new Grandview bedroom group features a raised-panel headboard and footboard, mortise and tenon construction techniques, upscale features like soft-close drawers, and a hand-wiped Autumn finish that highlights the natural beauty of the wood species. Bench-built in a choice of more than 30 finishes, it is available for delivery in eight weeks.

Dean’s Furniture in Alma, Arkansas, is one of Fusion Designs largest customers who has embraced the oak trend.

“We are  definitely seeing growing interest in quality American-made furniture, and specifically our Fusion Designs collections in traditional styles,” said Dave Dean, its owner. “In fact, I will tell you that we sell very little transitional and contemporary furniture in our market now, and the traditionally styled Fusion Designs are an easy sell for us. Shoppers immediately recognize the quality craftsmanship the moment they open a dresser drawer or sit in one of the dining chairs. Oak is increasingly what these customers are looking for as well.”

Fusion Designs
Founded in 2008, Fusion Designs specializes in high-quality, American-made solid wood, built-to-order case goods collections for bedroom, dining room, home office and entertainment sold to leading retailers across the U.S. Handcrafted in Indiana from domestically sourced wood species like oak, maple, cherry, hickory and quarter-sawn white oak available in a choice of 35 hand-rubbed finishes, the expansive portfolio of contemporary, transitional and mid-century modern designs is set apart by mortise and tenon construction techniques, upscale features like soft-close drawers and hand-wiped finishes that highlight the natural beauty of the woods, as well as a lifetime warranty. For more information, visit fusiondesign.us.