Paramount Sleep Company® Hires Chuck Thrift as Director of Hospitality

Furniture World News Desk on 2/3/2023

Paramount Sleep Company® has hired Chuck Thrift as its new director of hospitality. Thrift will oversee the development and implementation of a comprehensive commercial business strategy that includes hospitality, resort, boutique hotels, interior design, and special government projects. 

“We’ve served the hospitality industry for many years and grown the business substantially over the last few years. We’re now looking to elevate our presence and take our commercial business to the next level,” said Paramount Sleep President Richard Fleck. “Our search for a leader with the right experience and the right fit for our company brought us to Chuck. We’re ready and excited to launch this new initiative.” 

Thrift comes to Paramount with nearly 20 years of experience in the mattress and hospitality industries. He has held sales positions with Serta and Thomasville / Drexel Heritage Contract Furnishings as well as several interior design and procurement firms. At Tempur Sealy he served as a regional director of sales in the South and Southeast. Most recently he was vice president of sales for Distinctive Hospitality Design. 

“I am bursting with excitement and anticipation,” says Thrift of the new position. “It is such a perfect time to make a commitment to the hospitality industry.” 

Originally from High Point, North Carolina, Thrift now resides just outside of Myrtle Beach, South Carolina. In addition to spending time with his wife and three children, he coaches youth sports, is an avid golfer, and is a member of F3 Nation, a male leadership group built around fitness, fellowship, and faith. 

Paramount Sleep is the exclusive mattress provider for Blackberry Farm and Blackberry Mountain in the foothills of the Great Smoky Mountains. Other hospitality clients include 21c Museum Hotels, South Fork Lodge in Swan Valley, Idaho, Club Quarters Hotels, and a private members social club for the world’s creative people with locations across Europe, North America and Asia. 

About Paramount Sleep Company®

 Paramount Sleep Company is a fourth generation, family-owned mattress manufacturer based in Norfolk, VA.  Since its founding in 1935, the company has remained one of the industry’s premier suppliers of high-quality mattress systems. Available at many top retailers across the country, the company produces luxury, handcrafted mattresses including:  A.H. Beard®, Back Performance®, H.D. Super Duty®, Hypnos®, Kiwi Joma Wool Collection, Nature’s Spa®, Paramount®, and Bloomingdale’s Asteria™. For more information, visit www.ParamountSleep.com.