MLILY USA's Bed Base Sees Triple the Number of Sales than Expected

Furniture World News Desk on 3/2/2023

MLILY USA recently reported that its first heavy-duty, easy-to-assemble bed base, which launched last summer at Las Vegas Market, has seen triple the rate of sale than what was expected. The company is moving quickly to replenish inventory of the platform bed base that hit retail six months ago. At a velocity price point, the base can help retailers drive traffic by offering a quality, durable product that also solves the most common issues consumers have with assembly and bedroom storage.

Designed for no-tool assembly, the heavy-duty bed frame is made of durable steel with a 2,000-pound weight capacity. The platform foundation eliminates the need for a box spring and offers ample under-bed storage space. It features rounded corners for safety, multiple support legs to ensure stability, and non-slip tape to keep the mattress in place. Offered in Twin, Twin XL, Full, Queen, King, and California King sizes.

“We want retailers to know we hear you, and we see the challenges you face,” said Mlily Executive Vice President Glenn Kobylarczyk. “Starting now, we are rolling out aggressive promotions across our top-selling mattresses and other products such as the value bed base that’s been a huge home run.” 

Mlily will offer other promotions and new products at the upcoming High Point Market, April 21-26, in space 1-542, first floor of Plaza Suites.

About MLILY USA
With you every sleep of the way. Headquartered in Knoxville, Tenn., MLILY USA is a key supplier of mattresses, pillows, and sleep accessories to the North American bedding market. With a global network of state-of-the-art factories and warehouses spanning more than seven million square feet in Tennessee, South Carolina, Arizona, China, Thailand, and Serbia, the company’s quality products are sold worldwide. In the U.S., MLILY has an exclusive partnership with the International Chiropractors Association to design and market bedding products based on clinical research and manufacturing excellence. MLILY also holds a unique global strategic alliance with Manchester United, the leading sports brand and popular soccer team in the United Kingdom, to deliver rejuvenating sleep products for enhanced physical performance.