Brooklyn Bedding Launches First GOTS-Certified Mattress with New Plank Firm Natural

Furniture World News Desk on 3/22/2023

Pattern: Dance Floor

Brooklyn Bedding, manufacturer, wholesaler, retailer, and direct-to-consumer distributor of award-winning sleep products, today announced the expansion of one of its top sleep solutions, Plank, by adding a GOTS (Global Organic Textile Standard) model to its specialty, ultra-firm mattress line. Plank Firm Natural is a sustainable, organic, and flippable sleep solution, handcrafted in the U.S.A., with a starting price of $1,399.

Sold exclusively online at PlankMattress.com, the all-new Plank Firm Natural offers the same incredibly firm sleep experience as the original Plank mattresses, coupled with organic and sustainable elements certified by the GOTS label. This label ensures that every component of an organic mattress is constructed with GOTS-certified materials, ethical labor practices and is backed by independent certification of the entire textile supply chain.

“We are excited to officially launch Brooklyn Bedding’s first GOTS-certified mattress,” said John Merwin, Chief Executive Officer of Brooklyn Bedding. “Since receiving our GOTS certification last year, we’ve been working hard to design an ultra-supportive bed that is built with the most organic materials available. The Plank Firm Natural is just that, offering superior organic support for those who prefer a firm sleeping experience. This is just the start of our sustainable offerings, and we look forward to bringing our customers even more eco-friendly sleep products.”

Plank Firm Natural sources the world’s safest materials to create a hypoallergenic, naturally breathable, and ultra-supportive hybrid sleep solution. The bed features 100 percent natural Talalay Latex layers that are extracted from natural sources and processed using biodegradable ingredients. The mattress cover is 100 percent organic and is made from GOTS certified cotton, which is known for its breathability, subtle stretch, and soft touch.

Sustainably sourced organic wool and organic cotton combine to create an all-natural quilted top cover on both sides of the mattress. These layers not only offer comfort, but also provide temperature regulation, shape retention, and act as a natural fire retardant. As a naturally

hypoallergenic fiber, wool also contains properties that prevent the build-up of dust mites, dust particles, and other potentially harmful allergens.

This dual-sided mattress features a firm side (7.5 – 9.5) and a medium firm side (6.5 – 8), making it the flattest, firmest, and healthiest sleep on the market. The firmer side is designed with eco-INSTITUT certified natural latex, which provides a balance of support and comfort. The medium-firm side is built with the same premium latex but with more give, offering body contouring while still maintaining proper support. An inner core of 8-inch individually wrapped TitanCaliber™ coils provides perfect pressure point relief and body contouring support.

Brooklyn Bedding received the GOTS certification in July 2022 after passing a series of rigorous examinations and inspections, including an assessment of its processing and storage system, an inspection of the chemical inputs, and social criteria checks. GOTS was developed in 2006 as a worldwide standard to ensure organic status and socially responsible manufacturing of textiles through the entire supply chain, including fiber production, processing, and manufacturing. The certification sets the benchmark for a universal understanding of environmentally friendly production systems and social accountability in the organic textile sector.

For more information on Plank, please visit www.plankmattress.com. For more information on Brooklyn Bedding, please visit www.brooklynbedding.com.

About Brooklyn Bedding
Brooklyn Bedding is an American made manufacturer of mattresses, differentiated by master craftsmanship, a wholly owned state-of-the art manufacturing facility and exceptional customer service. Family owned since 1995, the company originated with two brothers delivering mattress products direct to customers' homes. Known as the "mobile mattress guys," John and Rob Merwin evolved their business by learning every aspect of the mattress making process. They tenaciously used every material in their inventory to pass savings on to customers, purchasing high grade manufacturing equipment and pioneering bed-in-a-box online delivery in 2008.

Today, the company owns world class expertise in mattress engineering, achieved through meticulous attention to detail, cutting edge equipment and patented materials created with advanced technology. Brooklyn Bedding designs and creates its entire line of high-quality bedding, on demand, in its manufacturing facility in Arizona. Remaining true to its roots, the company still goes the extra mile to ensure customer satisfaction, offering its expertly crafted mattresses, sheets and pillows at an affordable price with free online shipping, a generous 120-day trial period, and a 10-year hassle free warranty period on mattresses. For more information, visit  https://brooklynbedding.com/.

About 3Z Brands
 3Z Brands is a vertically-integrated manufacturer, wholesaler, retailer, and direct-to-consumer distributor of award winning sleep products. Headquartered in Arizona, 3Z Brands operates a portfolio of best-in-class direct-to-consumer sleep brands including Helix Sleep, Brooklyn Bedding, Birch, Bear Mattress, and RVMattress.com. 3Z designs and creates its high-quality mattresses on demand, boasting world class expertise in mattress engineering, achieved through meticulous attention to detail, cutting edge equipment, and patented materials created with advanced technology.

All of 3Z’s brands celebrate the power of personal preferences and individuality while focusing on outstanding product quality, having won countless independently reviewed awards. For more information, visit www.3ZBrands.com.