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Ekornes Introduces First Stressless Mattress in North America

Furniture World News Desk on 4/6/2023


Ekornes, the Norwegian furniture producer known for its high-quality, innovative and luxurious recliners and furniture, announces its entry into the North American mattress category with the launch of the first Stressless mattress: Stressless Sky. Ekornes has been producing premium quality furniture for almost a century, including mattresses since 1937.

“At Ekornes we are not new to the mattress category, says Peter Bjerregaard, President, Ekornes, Inc. “We've been producing mattresses since 1937 and have a deep understanding of the factors that account for good sleep, and why it is essential for a healthy life. We have combined our extensive sleep insights with the Nordic lifestyle which promotes good health in harmony with nature to create the Stressless® Sky. We are very excited to introduce it to our dealers in High Point.”

The secret to a good night's sleep

Rejuvenation is not only influenced by how many hours we sleep but quality of sleep also matters. After a truly good night’s sleep, you wake up feeling energized and ready to start the  day. That's why it's crucial to invest in a high-quality mattress that supports you throughout the night.

“Stressless® Sky is constructed from three separated mattress layers, with in-house developed proprietary foam and compressed pocket spring technology,” says Hunter Bigham, Sales Director. “At the core of the mattress, our AdaptiveZone technology provides excellent support for spine alignment while cradling shoulders and hips. Along with excellent ventilating properties, the mattress is designed to promote even temperature regulation, helping to prevent sleep disturbances caused by overheating or sweating. The NordicSoft foam incorporated in the three separated layers, provides unparalleled comfort and support. Stressless Sky is truly a work of years of innovation.”

Customized Comfort

Layer-on-layer: customize your comfort with zip on – zip off personalization. 

Stressless Sky will be available to customize with layers of plush padding, foam, and pocket springs, to ensure the ultimate support for a good night’s rest.

“With a modular design, it’s easy to add or remove layers to achieve the perfect level of comfort desired,” says Bigham. “The Cloud layer and the Plush layer - two of the mattress's modular components – are exclusive to Ekornes and made in Norway - ensuring that customers receive a product that is truly luxurious and one-of-a-kind.”

The entire mattress, including the layers, can be transported easily in convenient boxes that fit in a car.

Norwegian Quality of Life

Just like in the legendary Stressless® recliners, our eye for detail and customization capability ensures that each mattress is made with the utmost precision and care, providing a long-lasting and restful sleep experience.

“We are proud of our Norwegian heritage which is not only reflected in the product development of Stressless Sky but also in all of the communications and merchandising associated with our new program,” says Beverly Kastel, Marketing Director. “The Norwegian way of life brings an appreciation for the undisturbed, natural things in life and there is nothing more natural than providing your body with the sleep it requires. Our entire brand is built on comfort and Stressless Sky delivers on that promise just as well as our long line of Stressless recliners and sofas have for decades.”

Stressless Sky queen size pricing will start at $3995 MRP.

 


 

About Ekornes
Ekornes is the largest furniture manufacturer in Norway and owns the brand names of Ekornes®, Stressless®, Svane®, and IMG. Ekornes sells its products in 43 countries, maintains 18 sales offices in 11 countries, runs more than 4,000 sales outlets, and operates 10 production units in 4 countries. Company revenue amounts to around 3.2bn NOK (€ 315m) and the company employs some 2,200 people. 
For more information, visit  www.ekornes.com.