SexySleep Tip #1- Intimacy/Sex & The Mattress Purchase
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In Leggett & Platt’s SexySleep research, the components manufacturer learned that 85% of people never consider sex when purchasing a mattress. The majority of people interviewed said intimacy/sex will be a determining factor when making their next mattress purchase, however. “During qualitative interviews, we learned that many people buy a mattress and later find out it doesn’t properly support their intimate needs. Then they’re stuck with it. As an industry, we need to do our part to ensure shoppers are considering the purchase from all angles so we have happier customers,” said Leggett & Platt’s Mark Quinn.
About The Research:
The SexySleep research was commissioned by Leggett & Platt and conducted in Las Vegas by independent research group POCO Labs (random sample, n=255 U.S. men and woman 21+). The products chosen were selected in conjunction with GoodBed.com. Read more about the SexySleep research at Ultimate-Hybrid.com.
About Leggett & Platt®:
Leggett & Platt is a diversified manufacturer (and member of the S&P 500) that conceives, designs, and produces a broad variety of engineered components and products that can be found in most homes, offices, and automobiles. Leggett & Platt serves a broad suite of customers that comprise a “Who’s Who” of U.S. manufacturers and retailers. The 130-year-old company (founded 1883) is made of 20 business units, 18,000 employee-partners and 130 facilities located in 18 countries. Leggett & Platt is the leading U.S. producer of: a) components for residential furniture and bedding; b) components for office furniture; c) drawn steel wire; d) automotive seat support and lumbar systems; e) carpet cushion; f) adjustable beds; and g) bedding industry machinery for wire forming, sewing, and quilting.
GoodBed.com, is the leading online research destination for mattress shoppers. GoodBed features comprehensive mattress-related product and store information. The site was designed as a single, unified resource that can help consumers with all aspects of their mattress purchase — from 'what to buy' to 'where to buy' and even 'how to buy.'
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