Dorel Home Celebrates Official Launch of New B2B Wholesale Website at High Point Market with Brunch

Furniture World News Desk on 4/19/2023

Dorel Home, a segment of Dorel Industries Inc., (TSX: DII.B, DII.A) is hosting “Brunch like a Millennial,” a special event open to all retailers and designers attending the High Point Market celebrating the official launch of its new B2B wholesale shopping website, dorelshowroom.com.

The wholesale website offers retailers and designers a quick and easy way to join the Dorel family and access the company’s house of brands and expansive portfolio of products, previously available only to large, mass market players. Indeed, dorelshowroom.com is designed to help dealers and designers quickly grow their business by attracting a new generation of consumers, making it easy to react to market changes and consumer demand.

“Millennials are growing into one of the largest segments of online shoppers and the audience is hunting for quality, fashion-forward products that are right for their budget. Dorel Home has thousands of products that perfectly target their needs and we are proud to be launching this website to help our retail customers capitalize on the fast-growing opportunity via 24/7 access to our virtual showroom,” said Brianna Jackson, director of product and marketing.

With quick onboarding, new customers can shop the new B2B site round the clock, enjoying wholesale and discount pricing, and (coming soon!) drop-shipping services for less than pallet quantities or for customers that seek to buy in large volumes. In-stock products from Dorel Home’s brands and product collections will be available for purchase on the website, including the company’s most popular and high-profile national brands: The Novogratz, CosmoLiving by Cosmopolitan, and Mr. Kate. The wholesale website will also feature Dorel Home’s house brands such as Little Seeds, Ollie & Hutch, Bertini, Signature Sleep, Baby Relax, DHP, SystemBuild Evolution, NTense, COSCO and Ameriwood Home.

Dorel Home’s Vice President of Sales James Lawn shared, “We are excited to expand our product offerings through DorelShowroom.com to reach customers we couldn’t before. Our goal is to service these customers with what they need: product, price, location, shipping methods, and more. We are thrilled at the opportunity to serve consumers in every channel, especially those in the traditional furniture industry.”

With a fun and yummy menu of chicken, waffles and mimosas, “Brunch like a Millennial” is set for 10 a.m. Monday, April 24. Reservations for the special event, as well as  appointments to view Dorel Home’s High Point Showroom in the Commerce and Design Building, Floor 8N, are requested and available through Eventbrite.

About Dorel Industries Inc.
 Dorel Industries Inc. (TSX: DII.B, DII.A) is a global organization, operating two distinct businesses in juvenile products and home products. Dorel’s strength lies in the diversity, innovation, and quality of its products as well as the superiority of its brands. Dorel Juvenile’s powerfully branded products include global brands Maxi-Cosi, Safety 1st and Tiny Love, complemented by regional brands such as BebeConfort, Cosco, Mother’s Choice and Infanti. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of US$1.6 billion and employs approximately 4,000 people in facilities located in twenty-two countries worldwide. For more information, visit www.dorelhome.com.