Miskelly Partners with Diamond Mattress with Debut of Private Label Mattress Program

Furniture World News Desk on 4/18/2023

Furniture and mattress retailer Miskelly Furniture has partnered with Diamond Mattress on its first private label mattress program, launched last month in its seven stores across Mississippi.
 
The new Miskelly Sleep program is designed and merchandised to satisfy a wide range of sleep preferences and household budgets. Three collections of hybrid and traditional mattress models offer a complete range of feels and profiles, materials and components, and retail price points up to $3,999.
 
Diamond and Miskelly co-created a full-breadth program that includes:

• A cool sleep line with performance wicking cover and copper-infused foam
• A step-up cooling collection using special conductive yarn technology and titanium-infused memory foam
• A natural and organic line with GOTS-certified organic cotton and natural latex
• A premium line featuring hand tufted Tencel fabric, natural latex and zoned, nested wrapped coils and micro-coils.

“There were so many things that made this work, but the symmetry between our business and Diamond made a lot of sense. We are both multigenerational family business that knows the importance of taking care of people. We expect this to be one of our top brands on our floor, and we have already seen an encouraging start to what we believe to be a long partnership,” said Caleb Miskelly, chief retail officer.
 
As with the Miskelly partnership, Diamond Mattress has continued to grow its custom private label business by offering a wholistic approach to building a successful program that includes interactive in-store and online training tools, sleep education that adds value to the sales conversation, and comprehensive branding and marketing support.
 
“Foremost, our partnership with Miskelly means a great deal to us because they are a family-owned organization with core values that align with ours. It is also important because it puts us in a new territory, facilitating our continued expansion strategy,” said Shaun Pennington, Diamond Mattress CEO.

About Diamond Mattress

Diamond Mattress is a Top 20 U.S. mattress manufacturer and leading omnichannel sleep wellness brand with a tradition of product and manufacturing innovation. The privately held, fourth-generation company is committed to superior service with a focus on custom solutions of high quality and value while promoting the importance of sleep and its impact on personal wellness.

About Miskelly Furniture

Miskelly Furniture was founded in 1978 by three brothers and has now grown to become the South’s largest assortment of furniture covering over 300,000 square feet. As the company continues to expand, the focus will remain on providing an elevated customer experience and becoming the most loved furniture store in the Southeast. Miskelly is proud to have a faith based, family culture, and is committed to carrying out their mission statement, “Our family serving your family with excellence.”