Shifman Hires New Sales Leader With Lifetime Industry Experience

Furniture World News Desk on 7/20/2023

Shifman Mattresses has named industry sales leader James Berry to the role of sales director. He will join the Shifman sales team at the upcoming Las Vegas Market that opens July 30.

Berry brings to Shifman a lifetime of experience in the bedding industry, coming from a family business of five retail mattress stores in Ohio, and a bedding career in retail and wholesale with leading brands that include Purple, Intellibed, Serta Simmons and Bedgear.

As Shifman’s sales director, Berry will lead the outside sales team to expand distribution and grow the Shifman brand among quality furniture and mattress retailers. He will also drive sales training, communications, and advertising initiative implementation for Shifman’s retail partners. He will report to Phil Zucker, general manager.

Prior to joining the 130-year-old luxury mattress maker, Berry served as director of sales for Purple’s central and west territories and two national accounts. This role evolved from his previous one as vice president of sales with Intellibed when the company sold to Purple last year.

Berry’s career includes a stint as Bedgear regional sales and marketing manager and seven formative years with Serta Simmons Bedding from 2011 to 2018 where he excelled from field sales representative to brand director for core lines and accessories.

“James joins us at a time of significant growth and exciting company milestones on the horizon. We believe his dynamic professional and personal background in the mattress business will help drive success for our partners and accelerate the upward trajectory of our 130-year-old brand,” said Bill Hammer, Shifman president.

The Shifman Mattress Las Vegas showroom is located in C-1554 of the World Market Center.

About Shifman Mattress Company
Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity, and true craftsmanship by which the company was founded on 130 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000-square-foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction. For more information, visit www.shifman.com.